This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party. The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.

As the referendum becomes a more regular component of decision making, it leaves few, if any, institutions, processes and values of democracy untouched. Political actors of all kinds - including political parties and interest groups - seek to use the referendum device to further their own objectives. The end result is a different kind of democracy than existed before. This book lays out the comparative research agenda on the impact of referendums on the practice of liberal democracy.

This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences.

This book focuses on the key actors in a referendum (the political elites/ parties, the media and citizens) and is centred around themes such as campaign style, campaign effects, electoral mobilization and turnout, as well as vote choice. The contributors consider the impact and importance of referendum campaigns.

This book aims to provide a comprehensive, up-to-date survey of direct democratic institutions and devices as they have developed both in the thinking of modern political theorists and in actual political practice in the world's major democratic nations.

Over the last 30 years referendums have played an increasingly important role in determining government policy. Recent high profile referendums in Scotland, Catalonia and Ukraine have continued the movement towards independence referendums following decolonization and the end of the Cold War. The Greek bailout referendum and Britain’s vote on membership of the EU reflect a tradition of European states giving their people a direct say in the transfer of sovereign powers to the European Union seen through the ratification of key treaties such as Maastricht, Amsterdam, Nice and Lisbon. This Routledge Handbook covers key aspects and issues of direct democracy and referendums throughout the world including: •their history; •when, why, where, how and on which issues referendums are held; •why some referendums are more democratic than others; •how referendums are won; •whether they produce good policies; •if referendums increase participation and improve the quality of representative democracies; •do referendums increase trust in democracy and the political actors; •the impact of new technology on the possibilities, methods and frequency of direct public political participation; •how they should be regulated. Covering other related areas such as recall, citizen juries and random selection, this compendium is an indispensable guide to referendums and the workings of modern democracy.

The majority of policymakers, academics, and members of the general public expected British citizens to vote to remain in the European Union in the 2016 referendum. This perception was based on the well-established idea that voters don't like change or uncertainty. So why did the British public vote to take such a major economic risk? Framing Risky Choices addresses this question by placing the Brexit vote in the bigger picture of EU and Scottish independence referendums. Drawing from extensive interviews and survey data, it asserts that the framing effect – mobilizing voters by encouraging them to think along particular lines – matters, but not every argument is equally effective. Simple, evocative, and emotionally compelling frames that offer negativity are especially effective in changing people's minds. In the Brexit case, the Leave side neutralized the economic risks of Brexit and proposed other risks relating to remaining in the EU, such as losing control of immigration policy and a lack of funding for the National Health Service. These concrete, impassioned arguments struck an immediate and familiar chord with voters. Most intriguingly, the Remain side was silent on these issues, without an emotional case to present. Framing Risky Choices presents a multi-method, comparative, state-of-the-art analysis of how the Brexit campaign contributed to the outcome. Uncovering the core mechanism behind post-truth politics, it shows that the strength of an argument is not its empirical validity but its public appeal.