Provides a plan for using the fast-growing world of video and audio podcasting, to promote a business and turn a profit.

Podcasting does for Internet audio listeners what TiVo does for television viewers--it puts you in charge of when you enjoy a program. Podcasting is a web-based broadcast medium that sends audio content (most commonly in the MP3 format) directly to an iPod or other digital audio player. You subscribe to audio feeds, receive new files automatically, and listen to them at your convenience. As you can imagine, podcasting is taking the "blogsphere" by storm. A podcast is a professional-quality Internet radio broadcast, and like blogging and HTML before it, this revolutionary new way of publishing to the Internet has become the new outlet for personal expression. If you've got Internet access and a copy of Podcasting Hacks, you can find out just how easy it is to listen to and create your own Internet audio programs. With Podcasting Hacks, Jack Herrington, a software engineer with 20 years of experience developing applications using a diverse set of languages and tools, delivers the ultimate how-to of podcasting for anyone looking to get the most out of this hot new medium. Since August 2004 (the month that iPodder.com editor Adam Curry considers the start of podcasting), audio blogging has exploded. Podcasts cover every conceivable topic, including sex, relationships, technology, religion, home brewing, recreational drugs, rock 'n roll, food, entertainment, politics, and much more. There were podcasts from the Democratic National Convention in Fall 2004, and some programs on Air America and NPR are also podcasts. Podcasting Hacks offers expert tips and tools for blogging out loud--for transmitting (and receiving) audio content worldwide with ease. This groundbreaking volume covers both entry-level and advanced topics perfect for aspiring and experienced podcasters. Herrington shows you how to get started, create quality sound, use the right software, develop a great show, distribute a podcast, and build an audience. More advanced topics include audio editing, podcasting on the go, and even videocasting.

* Potentially huge market – podcasting is just starting to get really famous. Podcasters include Paris Hilton, Democrat John Edwards, and the BBC. Our book is written by two of the most famous podcasting pioneers. * Our book not only shows you how to make podcasts, but it also shows you how to start making money out of it, making the transition from amateur pastime to professional pursuit. * Our book includes an online component with all the software you could need to get started, plus sample podcasts to show you how it’s done.

Have you figured out the basics of making a podcast, but now want to make a great podcast, and possibly make some money? Tricks of the Podcasting Masters holds the answers to questions such as: How do I interact with listeners and get them to come back next week? How do I conduct a great interview over the phone? How do I attract sponsors? How do I stay motivated? The authors share their experiences with the 'casts they've produced regularly since podcasting began, including "podCast411" and "Geek Fu Action Grip," and draw from more than 100 interviews with podcasting's stars. With this book, you will be able to take your craft to the next level and create a business around your podcasts.

Now two decades old, podcasting is an exuberant medium where new voices can be found every day. As a powerful communications tool that is largely unregulated and unusually accessible, this influential medium is attracting scholarly scrutiny across a range of fields, from media and communications to history, criminology, and gender studies. Hailed for intimacy and authenticity in an age of mistrust and disinformation, podcasts have developed fresh models for storytelling, entertainment, and the casual imparting of knowledge. Podcast hosts have forged strong parasocial relationships that attract advertisers, brands, and major platforms, but can also be leveraged for community, niche, and public-interest purposes. In The Power of Podcasting, award-winning narrative podcast producer and leading international audio scholar Siobhán McHugh dissects the aesthetics and appeal of podcasts and reveals the remarkable power of the audio medium to build empathy and connection via voice and sound. Drawing on internationally acclaimed podcasts she helped produce (The Greatest Menace, The Last Voyage of the Pong Su, Phoebe’s Fall), she blends practical insights into making complex narrative podcasts and chatcasts or conversational shows with critical analysis of the art and history of audio storytelling. She also surveys the emerging canon of podcast formats. Grounded in concepts from the affective power of voice to the choreography of sound and packed with case studies and insider tips from McHugh’s decades of experience, this richly storied book immerses readers in the enthralling possibilities of the world of sound.

Understand the do's and don'ts of podcasting Produce unique content that attracts listeners Build a studio that rivals pro podcasters How to talk your way to the top As more and more people turn to podcasts for entertainment, information, and education, the market for new players has never been bigger—or more competitive. And with corporations and A-list celebs moving in on the action, it's more important than ever to know how to stand out from the crowd. Written by two podcasting veterans, this book gives you everything you need to launch a podcast. Get the insider info on how to produce quality audio (and even video), keep your content fresh, find your voice, and build an audience. Inside... Building your podcasting studio Developing your podcast theme Conducting great interviews Recording and editing episodes Distributing your podcast Adding sponsorships Expanding your podcast consumption

Intended for educators of various levels and disciplines who want to understand the Internet tools and learn how to use them effectively in the classroom, this work offers advice on how teachers and students can use the Web to learn more, create more, and communicate better.