Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.

The Interoceanic Highway is many things to many people: an emblematic project during a period focused on integration, a dream realized for an isolated region, a symbol of the profound fragility of state institutions, a key cause of political corruption, and a major driver of ecological and cultural devastation. This highway links the Andean highlands with the Amazonian lowlands in southern Peru, offering an outlet for Brazil’s emergent economy. While it finally brought an end to the isolation of Madre de Dios and other parts of southern Peru and the western Amazon, it was made possible by political corruption revealed in the Lava Jato scandal, and it permitted the spread of criminal business activities. But the Interoceanic Highway’s deeper history must be appreciated in order to fully understand why it was built and the impacts it has generated. The Road to the Land of the Mother of God explores more than five hundred years of the history of Peru’s Interoceanic Highway, showing how the purposes, portrayals, and importance of roads change fundamentally over time, and thus how roads bring significantly more impacts and costs than their advocates and critics generally anticipate. By taking a deeper look at infrastructure history, Stephen G. Perz and Jorge Luis Castillo Hurtado portray infrastructure as an integrative optic for understanding changes in local livelihoods, regional development, and social conflicts.

This report provides policy actions to tackle the main bottlenecks to boost inclusive development and well-being in Peru.

"Strategic Thinking: An Executive Perspective provides an overview of the major issues in strategy development for corporate executive programs and for practice-oriented executive MBA programs. Any book on such a vast subject as strategy must make compromises and trade-offs. This book is no exception. The choices of what to include, where, and at what level of depth were guided by the book's primary objective as a companion volume to case analysis in an executive setting with a global outlook."--Jacket.

The field of education has experienced extraordinary technological, societal, and institutional change in recent years, making it one of the most fascinating yet complex fields of study in social science. Unequalled in its combination of authoritative scholarship and comprehensive coverage, International Encyclopedia of Education, Third Edition succeeds two highly successful previous editions (1985, 1994) in aiming to encapsulate research in this vibrant field for the twenty-first century reader. Under development for five years, this work encompasses over 1,000 articles across 24 individual areas of coverage, and is expected to become the dominant resource in the field. Education is a multidisciplinary and international field drawing on a wide range of social sciences and humanities disciplines, and this new edition comprehensively matches this diversity. The diverse background and multidisciplinary subject coverage of the Editorial Board ensure a balanced and objective academic framework, with 1,500 contributors representing over 100 countries, capturing a complete portrait of this evolving field. A totally new work, revamped with a wholly new editorial board, structure and brand-new list of meta-sections and articles Developed by an international panel of editors and authors drawn from senior academia Web-enhanced with supplementary multimedia audio and video files, hotlinked to relevant references and sources for further study Incorporates ca. 1,350 articles, with timely coverage of such topics as technology and learning, demography and social change, globalization, and adult learning, to name a few Offers two content delivery options - print and online - the latter of which provides anytime, anywhere access for multiple users and superior search functionality via ScienceDirect, as well as multimedia content, including audio and video files