This collection of first-person accounts from legendary social psychologists tells the stories behind the science and offers unique insight into the development of the field from the 1950s to the present. One pillar, the grandson of a slave, was inspired by Kenneth Clark. Yet when he entered his PhD program in the 1960s, he was told that race was not a variable for study. Other pillars faced first-hand a type of sexism that was hardly subtle, when women were not permitted into the faculty dining room. Still others have lived through a tremendous diversification of social psychology, not only in the United States but in Europe and Asia, that characterizes the field today. Together these stories, always witty and sometimes emotional, form a mosaic of the field as a whole – its legends, their theories and research, their relationships with one another, and their sense of where social psychology is headed.

First-person accounts from legendary social psychologists: their riveting stories, reflections on the past, and predictions about the future.

Now published by Sage The new Twelfth Edition of Social Psychology by Saul Kassin, Steven Fein, and Hazel Rose Markus captures the excitement of this dynamic and responsive field in our ever-changing world. The authors highlight the most exciting and important foundational and contemporary research, while every chapter also uniquely investigates the influences of culture and social class. In this enthusiastic introduction to social psychology, students delve into their own passion drivers, from favorite sports teams to social media to their own political perspectives, dispelling misconceptions and understanding the scientific foundations that explain our daily interactions and social behaviors. This textbook shows students how social psychology— its theories, research methods, and basic findings—has never been more relevant or more important.

Aims to integrate the traditonal material of social psychology - conformity, attitudes and prejudice - with some newer insights into social life, such as discourse, relationships, social identity and representations.

This definitive work--now extensively revised with virtually all new chapters--has introduced generations of researchers to the psychological processes that underlie social behavior. What sets the book apart is its unique focus on the basic principles that guide theory building and research. Since work in the field increasingly transcends such boundaries as biological versus cultural or cognitive versus motivational systems, the third edition has a new organizational framework. Leading scholars identify and explain the principles that govern intrapersonal, interpersonal, intragroup, and intergroup processes, in chapters that range over multiple levels of analysis. The book's concluding section illustrates how social psychology principles come into play in specific contexts, including politics, organizational life, the legal arena, sports, and negotiation. New to This Edition *Most of the book is entirely new. *Stronger emphasis on the contextual factors that influence how and why the basic principles work as they do. *Incorporates up-to-date findings and promising research programs. *Integrates key advances in such areas as evolutionary theory and neuroscience.