Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.

"And with Writing to Persuade you'll introduce students to real-world genres such as letters, editorials, and advertisements. Caine even gives teachers advice and specific lessons on persuasive writing for standardized tests. Better yet, she saves you hours of prep time by including examples of high-quality persuasive writing from students as well as real-life examples culled from national sources that are ready to hand out during your lessons."--BOOK JACKET.

With a practical focus on persuasive writing strategies, Advanced Legal Writing: Theory and Strategies in Persuasive Writing explores three classical techniques: logos, pathos, and ethos, and provides students with a thorough introduction to the elements of rhetorical style. Unlike many other advanced legal writing texts, which tend to focus on a document-specific approach, this unique coursebook focuses on classical writing strategies that students can apply to a wide range of settings. The depth and scope of this text make it appropriate for upper-level legal writing courses. The Third Edition has been expanded to include the use of movies and other popular culture media in chapters dealing with literary references. There have also been substantial revisions to the chapter on policy. Features: Comprehensive coverage of the technical aspects of rhetorical style: metaphor, literary allusion, and figures of speech. Emphasizes theory as well as practice, building on three basic strategies of persuasive legal writing: Logos: Logic and rational argument. o Pathos: Value-based argument. Ethos: Establishing credibility. Highlights interdisciplinary contributions to persuasive writing from diverse fields, including cognitive psychology, classical rhetoric, and morality theory. Presents effective strategies that extend beyond the trial or appellate brief to a broad range of documents and settings. Covers new developments in cognitive psychology, pathos, persuasion, and the role of metaphor in persuasive legal writing. Depth and scope appropriate for upper-level legal writing classes. Thoroughly updated, the revised Third Edition offers: Substantial revisions to the chapter on policy. Expanded chapters on literary references now include other media, e.g., movies and other pop culture platforms.

Children have voices that need to be heard and ideas that need to be understood. Building on this premise Sarah describes why you should try a persuasive writing unit of study, describes two units of study for the primary classroom, and lists tips and ideas for helping students get their persuasive writing out into the world. A Quick Guide to Teaching Persuasive Writing is part of the Workshop Help Desk series. About the Workshop Help Desk series The Workshop Help Desk series is designed for teachers who believe in workshop teaching and who have already rolled up their sleeves enough to have encountered the predictable challenges. If you've struggled to get around quickly enough to help all your writers, if you've wondered how to tweak your teaching to make it more effective and lasting, if you've needed to adapt your teaching for English learners, if you've struggled to teach grammar or nonfiction writing or test prep...if you've faced these and other specific, pressing challenges, then this series is for you. Provided in a compact 5" x 7" format, the Workshop Help Desk series offers pocket-sized professional development. For a comprehensive overview of the Units of Study in Opinion/Argument, Information, and Narrative series, including sample minilessons, sample videos, videos, frequently asked questions and more, visit UnitsofStudy.com.

Do you like to argue? Do you have any strong beliefs? Maybe you'd like to show other people your side of an issue—and you'd like to do it in writing. This book takes you through the steps of writing a persuasive piece from beginning to end. Learn how to find sources, gather the best possible evidence, and organize your evidence for maximum impact. Once you've done that, check out writing techniques that will make your readers take notice. Along the way, you'll find tips from successful writers and exercises for sharpening your skills. Soon you'll be able to draft a persuasive piece with confidence—no matter what topic inspires you to write!

Hilarious notes between a son and his mom show how kid logic can be very persuasive. Alex just has to convince his mom to let him have an iguana, so he puts his arguments in writing. He promises that she won't have to feed it or clean its cage or even see it if she doesn't want to. Of course Mom imagines life with a six-foot-long iguana eating them out of house and home. Alex's reassures her: It takes fifteen years for an iguana to get that big. I'll be married by then and probably living in my own house His mom's reply: How are you going to get a girl to marry you when you own a giant reptile? Kis will be in hysterics as the negotiations go back and forth through notes, and the lively, imaginative illustrations showing their polar opposite dreams of life with an iguana take the humor to even higher heights.