This book investigates how persuasion relates to values in self-improvement literature, revealing the discursive practices used to persuade and engage their readers, and construct a credible persona. The author adopts a corpus-driven approach that encompasses an examination of genre analysis and linguistic features such as narrative, pronoun, grammar and structure. The book further draws on insights from original interviews with writers and readers of self-improvement books, as well as people who do not read the genre. It begins by providing a helpful overview of the concepts of ideology and genre. A brief history of self-improvement books and their values and assumptions provide the context for the analysis. Where relevant, linguistic features in self-improvement books are compared with other genres (e.g. academic text, conversation, news). This book will be of interest to students and scholars in the fields of linguistics, culture and media studies.

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Do you ever feel like self-help gurus are...lying to you?You want a better life. You know it's possible, but the promises you see most self-help books make just seem too good to be true, right?"Work 4 hours a week and make millions?""Quit your job in six months!""Follow these ten steps to become rich, famous, and everlastingly happy!"Is there a better alternative? Is there a way to learn how to live a better life without all the extra hype, fake-promises, and B.S.? Real Help: An Honest Guide to Self-Improvement details the in-depth self-improvement knowledge and wisdom from Ayodeji Awosika -- a self-taught 3-time author, TEDx speaker, and top writer on medium.com with over 50,000 followers who helps millions of readers per year with wisdom and insights to change their life.This book won't guarantee any of the following: You'll make millions of dollars You'll build a life-changing business that helps you quit your job overnight You'll find perfect, peace, happiness, and contentment It will, however, teach you everything you need to know to help you: Discover your life purpose (without needing an "exact match") Develop the mental toughness you need to thrive in an unfair world Start your first passion project or side business (without needing to be an expert) Dramatically increase your odds of living a successful life (even though this can't be guaranteed) Build life-changing habits and execute them on auto-pilot (even if you've tried and failed before) This is a book that tells you what you need to know, not what you want to hear. This is a book that tells you how the world actually works, not how you think it should work.Aren't you tired of being told you can "succeed no matter what!"? It's almost insulting. You live in the real world. If you want to succeed in the real world, you have to understand how to be optimistic and realistic at the same time. With Real Help, you'll get a no-holds-barred field guide to improving your life with the circumstances you've been given. It will help you build a tailor-made path to a successful life based on your definition of the word.

Presents advice on achieving business success, discussing ways to improve communication skills, the advantage of setting goals, using criticism and praise effectively, and identifying and developing highly qualified employees.

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!