Published in 1976, Perspectives on Cognitive Dissonance is a valuable contribution to the field of Social Psychology.

Originally published: Evanston, Ill.: Row, Peterson, c1957.

′Dr. Joel Cooper has been at the very forefront of research on dissonance theory for decades now. In this book, he provides a brilliant and engagingly-written review of the 50-year history of dissonance research and a masterful account of the ensuing developments in the theory. The book will be an outstanding resource for readers familiar with dissonance research and an enlightening introduction for those who are not′ - Professor Russell H. Fazio, Ohio State University Why is it that people who smoke continue to do so knowing how bad it is for them? What drives people to committing adultery even though they inherently believe this is wrong? What′s the outcome of this contradiction in the mind? Cognitive dissonance has been an important and influential theory since Leon Festinger published his classic work in 1957. It is known by every social psychologist, most psychologists of any stripe, and the lay public, making its way into such mainstream publications as The New York Times with increasing frequency and accuracy. Ultimately, dissonance has become one of the most popularly known expressions of social psychological insights, making its way into the literature in consumer, health and economic behavior, and has become a frequently used explanation of political behavior in the popular press and magazines. In marking the 50th anniversary of the theory′s inception, Joel Cooper - arguably the scholar most associated with dissonance research in the past few decades - has presented a beautiful, modern and comprehensive analysis of the state of dissonance theory. This book charts the progress of dissonance theory, assessing its impact not only within our understanding of psychology but in everyday experiences as well. It should be important reading for students in social psychology, either undergraduate or graduate, but equally relevant to a host of other readers who need to understand or share the same passions for appreciating the significance of cognitive dissonance in the human psyche.

Leon Festinger’s 1957 A Theory of Cognitive Dissonance is a key text in the history of psychology – one that made its author one of the most influential social psychologists of his time. It is also a prime example of how creative thinking and problem solving skills can come together to produce work that changes the way people look at questions for good. Strong creative thinkers are able to look at things from a new perspective, often to the point of challenging the very frames in which those around them see things. Festinger was such a creative thinker, leading what came to be known as the “cognitive revolution” in social psychology. When Festinger was carrying out his research, the dominant school of thought – behaviorism – focused on outward behaviors and their effects. Festinger, however, turned his attention elsewhere, looking at “cognition:” the mental processes behind behaviors. In the case of “cognitive dissonance”, for example, he hypothesized that apparently incomprehensible or illogical behaviors might be caused by a cognitive drive away from dissonance, or internal contradiction. This perspective, however, raised a problem: how to examine and test out cognitive processes. Festinger’s book records the results of the psychological experiments he designed to solve that problem. The results helped prove the existence for what is now a fundamental theory in social psychology.

Looks at the different ways in which emotions influence beliefs.

This volume describes advances in the theory of cognitive dissonance, from its origination in 1954 to the present day.

Tell any smoker that his habit is unhealthy, and he most likely will agree. What mental process does a person go through when he or she continues to do something unhealthy? When an honest person tells a "white lie," what happens to his or her sense of integrity? If someone must choose between two equally attractive options, why does one's value judgement of the options change after the choice has been made? In 1954 Dr. Leon Festinger drafted a version of a theory describing the psychological phenomenon that occurs in these situations. He called it cognitive dissonance: the feeling of psychological discomfort produced by the combined presence of two thoughts that do not follow from one another. Festinger proposed that the greater the discomfort, the greater the desire to reduce the dissonance of the two cognitive elements. The elegance of this theory has inspired psychologists over the past four decades. Cognitive Dissonance: Perspectives on a Pivotal Theory in Social Psychology documents the on-going research and debate provoked by this influential theory.