Designed as a reader for courses, this anthology presents an array of theories and interpretations in the field of modern cultural anthropology. It provides a deeper understanding of the major theoretical orientations which have historically guided and currently guide anthropological research.

What is the role of culture in human experience? This concise yet solid introduction to cultural anthropology helps readers explore and understand this crucial issue from a Christian perspective. Now revised and updated throughout, this new edition of a successful textbook covers standard cultural anthropology topics with special attention given to cultural relativism, evolution, and missions. It also includes a new chapter on medical anthropology. Plentiful figures, photos, and sidebars are sprinkled throughout the text, and updated ancillary support materials and teaching aids are available through Baker Academic's Textbook eSources.

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Social anthropology is, in the classic definition, dedicated to the study ofdistant civilizations in their traditional and contemporary forms. But thereis a larger aspiration: the comparative study of all human societies in thelight of those challengingly unfamiliar beliefs and customs that expose ourown ethnocentric limitations and put us in our place within the wider gamutof the world's civilizations. Thematically guided by social setting and culturalexpression of identity, Social and Cultural Anthropology in Perspective is adynamic and highly acclaimed introduction to the field of social anthropology, which also examines its links with cultural anthropology. A challengingnew introduction critically surveys the latest trends, pointing to weaknessesas well as strengths.

This authoritative introductory text takes into account the changes in the conceptualisation of kinship brought about by new reproductive technologies and the growing interest in culturally specific notions of personhood and gender. Holy considers the extent to which Western assumptions have guided anthropological study of kinship in the past. In the process, he reveals a growing sensitivity on the part of anthropologists to individual ideas of personhood and gender, and encourages further critical reflection on cultural bias in approaches to the subject.

A decade after the approval of the UNESCO 2003 Convention for the Safeguarding of Intangible Cultural Heritage (ICH), the concept has gained wide acceptance at the local, national and international levels. Communities are recognizing and celebrating their Intangible Heritage; governments are devoting important efforts to the construction of national inventories; and anthropologists and professionals from different disciplines are forming a new field of study. The ten chapters of this book include the peer-reviewed papers of the First Planning Meeting of the International Social Science Council’s Commission on Research on ICH, which was held at the Centro Regional de Investigaciones Multidisciplinarias (UNAM) in Cuernavaca, Mexico in 2012. The papers are based on fieldwork and direct involvement in assessing and reconceptualizing the outcomes of the UNESCO Convention. The report in Appendix 1 highlights the main points raised during the sessions.

A pioneering contribution to the emergent anthropology of human security that brings classic concerns of the field into the 21st century.