When it was first introduced in 1949, the Vespa scooter was an entirely new type of vehicle, the result of a flash of inspiration followed by innovative engineering and astute marketing. The author tells the story of this remarkable two-wheeler, from its Italian origins through 40 years of development, with anecdotes about the machines and the colourful characters involved with them.

Italian Design The Milan Triennale is an Italian State institution which, together with the Municipality of Milan and the Lombardy Region, is charged with preserving and promoting Italian Design as well as carrying out research in framework programs focusing on town-planning, architecture, handicrafts, industrial production, fashion, new media, etc. In its long history, the Milan Triennale has always followed developments in the field of applied arts; from the thirties to the post-war years, during the reconstruction years and the country's economic miracle and later during the economic and energy crisis of the seventies. Since the eighties, Milan has increasingly become an international centre of design. The Triennale played a leading role in organizing important qualitative events that have enhanced the city's image. Last but not least, the foundation of the Museum of Design. To achieve its goals, the Milan Triennale has established its own Research Centre and a Permanent Collection of Italian Design. The 100 objects of Italian Design on show in this exhibition have been selected from the Permanent Collection, a unique qualitative and quantative ensemble of Italy's design legacy. The Permanent Collection is used as a basis for all exhibits on Italian Design at the Triennale or around the world: its intention is to shed new light on the history of industrial production in Italy. The pieces in the Collection illustrate the heterogeneous history of Italian design, the innovation and experimentation that have made it famous and immediately recognisable thanks to the works created by its master designers. Italy is a country with a thriving manufacturing industry that focuses on quality design and products: in fact, design represents one of the country's strategic economic resources. Its "good fortune," and niche position on the international stage and world markets is primarily due to the "system" that has gradually been developed. The system unites design culture and production which are influenced, on the one hand, by the still unrivalled works of the past - for example, those by Leonardo da Vinci - and, on the other, by the vision of a future that goes beyond mere technique and the exploitation of natural resources. The exhibition 100 Objects of Italian Design, organised by the curator of the Collection, Silvana Annicchiarico, uses the objects that have made Italian design famous all over the world to tell this story. The exhibition is a way to discover the history of a country which, thanks to its creativity and design, is once again a leader on the world stage; a role it intends to pursue and develop by welcoming all and every contribution. Davide Rampello President of the Milan Triennale

Italian graphic design offers a new perspective on the subject by exploring the emergence and articulation of graphic design practice, from the interwar period through to the appearance of an international graphic design discourse in the 1960s. The book asks how graphic designers learned their trade and investigates the ways in which they organised and made their practice visible while negotiating their collective identity with neighbouring practices such as typography, advertising and industrial design. Attention is drawn to everyday design practice, educational issues, mediating channels, networks, design exchange, organisational strategies and discourses on modernism. Drawing on a wide range of primary sources and placing an emphasis on visual analysis, this book provides a model for a contextualised graphic design history as an integral part of the history of design and visual culture.

This essential survey of Italian Radical design, a movement that interrogated modern living against the turbulent political climate of the 1960s, is lavishly illustrated with new photography, including rarely seen prototypes and limited-production pieces.

"This book takes you through the collection gallery by gallery, illuminating the art and installations in each room"--From preface.

Over 950 entries From the Arts and Crafts Movement to Postmodernism, Apple to Frank Lloyd Wright, this fascinating dictionary covers the past 160 years of international design, with accessible entries on branding, graphics, industrial design, functionalism, and fashion. New entries on digital design and sustainable design bring the coverage up to date. The dictionary's international focus takes in major movements, key concepts, design terminology, and important design institutions, museums, and heritage sites. The new edition reflects the growing global importance of design, with coverage of India, China, the countries of the Pacific Rim, Eastern Europe and East Asia, and demonstrates how developments in the design of technology influence everyday life, with new entries on fonts, games developers such as Gunpei Yokoi of Nintendo, Android, Samsung, and Blackberry, and a fully revised entry on Apple. The A-Z entries are complemented by an extensive bibliography and a timeline.

This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context. Through a series of case studies, the authors explore the food and beverage industry’s defining characteristics and how each particular sector has become so important to the Italian economy. Drawing on cases that feature small, medium and large enterprises, the authors reveal how firms have adapted their business strategies to meet new customer demands and market trends, highlighting the winning characteristics of the ever-evolving ‘Made in Italy’ brand, concluding with a recommended strategy of best practices for future implementation. Providing examples that can be studied, applied and analyzed by researchers, students, and practitioners, this unique book offers a detailed understanding of the different innovations and adaptations that companies in the food and beverage sector have put in place in response to ever evolving markets and trends, and how innovation becomes the key to success.