This is the first practical treatise of its kind to approach trademark law from a fully integrated legal and business perspective. It walks you through the major areas of trademark practice: Selecting and adopting trademarks Perfecting, exploiting, and maintaining trademark rights Asserting and defending against trademark claims Business issues in trademark ownership You'll find clear, concise explanations and illustrative case examples to help you take a course of action in the full range of business scenarios. This book covers every key area, including: Trademark selection and adoption Trademark registration Trade dress Conducting due diligence Fair use of the trademarks of others Enforcement letters and more

Leadership Directories' most popular publication, a detailed directory of Members of Congress, with their leadership roles, committee assignments, subcommittee assignments, Hill and District staff with legislative responsibilities, plus biographical details, phone, and email for all

This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.

Read Ammon Shea's blogs and other content on the Penguin Community. A surprising, lively, and rich history of that ubiquitous doorstop that most of us take for granted. Ammon Shea is not your typical thirtysomething book enthusiast. After reading the Oxford English Dictionary from cover to cover (and living to write about it in Reading the OED), what classic, familiar, but little-read book would he turn to next? Yes, the phone book. With his signature combination of humor, curiosity, and passion for combing the dustbins of history, Shea offers readers a guided tour into the surprising, strange, and often hilarious history of the humble phone book. From the first printed version in 1878 (it had fifty listings and no numbers) to the phone book's role in presidential elections, Supreme Court rulings, Senate filibusters, abstract art, subversive poetry, circus sideshows, criminal investigations, mental-health diagnoses, and much more, this surprising volume reveals a rich and colorful story that has never been told-until now.

When you need a story starter, a synonym for a frequently used word, or a definition of a literary device, let your fingers do the walking through the Writing Yellow Pages. Rubrics for evaluating writing, grammar and usage rules, and a step-by-step explanation of the writing process are included in this writing reference book.

From “getting loose” to “letting it all hang out,” the 1970s were filled with exhortations to free oneself from artificial restraints and to discover oneself in a more authentic and creative life. In the wake of the counterculture of the 1960s, anything that could be made to yield to a more impulsive vitality was reinvented in a looser way. Food became purer, clothing more revealing, sex more orgiastic, and home decor more rustic and authentic. Through a sociological analysis of the countercultural print culture of the 1970s, Sam Binkley investigates the dissemination of these self-loosening narratives and their widespread appeal to America’s middle class. He describes the rise of a genre of lifestyle publishing that emerged from a network of small offbeat presses, mostly located on the West Coast. Amateurish and rough in production quality, these popular books and magazines blended Eastern mysticism, Freudian psychology, environmental ecology, and romantic American pastoralism as they offered “expert” advice—about how to be more in touch with the natural world, how to release oneself into trusting relationships with others, and how to delve deeper into the body’s rhythms and natural sensuality. Binkley examines dozens of these publications, including the Whole Earth Catalog, Rainbook, the Catalog of Sexual Consciousness, Celery Wine, Domebook, and Getting Clear. Drawing on the thought of Pierre Bourdieu, Zygmunt Bauman, and others, Binkley explains how self-loosening narratives helped the middle class confront the modernity of the 1970s. As rapid social change and political upheaval eroded middle-class cultural authority, the looser life provided opportunities for self-reinvention through everyday lifestyle choice. He traces this ethos of self-realization through the “yuppie” 1980s to the 1990s and today, demonstrating that what originated as an emancipatory call to loosen up soon evolved into a culture of highly commercialized consumption and lifestyle branding.