Celebrated global design firm Pentagram has produced a series of signature annual documents, known as Pentagram Papers, exclusively for clients and colleagues since 1975. On the occasion of the firm's 35-year anniversary, these quirky and influential Papers are collected here together for the first time. Each Paper explores a unique and curious topic of interest to the Pentagram designersMao buttons, the Savoy ballroom, rural Australian mailboxes, and the pop architecture of Wildwood, New Jersey, have all been featured subjects. Included here are not only in-depth reproductions and detailed discussion of the Papers' origins, but also an exclusive new Paper created especially for the book and set into a tray inside its back cover.

The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York Jets, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, Harley-Davidson, the Atlantic Monthly, the William Jefferson Clinton Foundation, Billboard, Princeton University, the New York Jets, the Brooklyn Academy of Music, and the Morgan Library. How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. In his entertaining voice, the artist walks us through each from start to finish, mixing historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for more than thirty-five years), working models and rejected alternatives, as well as the finished work. Throughout, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Offering insight and inspiration for artists, designers, students, and anyone interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.

The 400 marks reproduced within these pages represent the diverse array of identity work produced by Pentagram's partners, past and present, since its founding in 1972. Over the past four decades, Pentagram has designed marks for large corporations and small businesses, government agencies and nonprofit institutions, clubs and societies, and evenindividuals, all of whom were seeking a representative symbol to appear on letterhead and books, buildings and websites, and everywhere else imaginable. Isolating them in black and white helps us appreciate these marks as unique pictorial or abstract symbols. Buta logo is rarely a solitary commission. Often produced in conjunction with a unified graphics, architecture or product design program, it is only part of the work Pentagram does. But regardless of the nature of the assignment, clients all share the same desire to be identified, and the belief that the right mark is a crucial starting point for a comprehensive visual identity. Limited edition, only 1,000 copies for sale.

Fifty case histories of Pentagram Design projects.

A revised edition, updated with magickal concentration exercises, magickal ethics, expanded coverage of Wicca and its deities, and new spells and recipes.--From publisher description.

This book documents the unique working methods and products of one of the world's best-known design companies from the late 1970s to the early 1990s. For the first time, a wide range of the Pentagram partners' internationally acclaimed work - from corporate identity to architecture and book design - is surveyed and used to illustrate the many different forms of thinking that design may take: from narrative to parody and pun. All the Pentagram partners have contributed essays on their particular preoccupations, while special sections examine the implications of the client-designer relationship and the Pentagram company's own structure, personnel and methodology. A fascinating peak behind the scenes, this book permits a penetrative insight into how one of the world's most energetic and prominent design companies functions, in everyday reality, to produce the astounding works for which it is famous.

The four hundred marks reproduced in this book represent the diverse array of identity work produced by Pentagram's partners, past and present, since the company was founded in 1972. Over the past four decades, Pentagram has designed marks for large corporations and small businesses, government agencies and non-profit institutions, clubs andsocieties, and even individuals, all of whom were seeking a representative symbol to appear on letterhead and books, buildings and websites, and everywhere else imaginable. Previously only distributed in a limited edition, this invaluable book is now made available in a paperback version and will provide inspiration for all graphic designers working on identity projects.