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Inhaltsangabe:Abstract: This diploma thesis paper is, after contemplating the current state of ITC / telco's shift towards commoditisation and challenges in facing the upcoming overall mobile / wireless development (beyond 3G, B3G, / 4G) aimed at prosperously resolving a marketing proposition on a quite ingenious Siemens mobile P2P communication solution, named Siemens Anyw@re PocketSERVent, by virtue of the marketers' generic means, the Product-marketing mix dedicated to fundamental questions of product, price, promotion, place (P4). Strategic marketing and ITC business as well as down-to-earth / operational themes will get propelled. The chief emphasis is put on surging virtualisation related to product / svce / property and, as usually less exposed, the shift towards intangible values, foremost customer relationship and momentum of the hi-tech. brand (perception). The intend is to supply a big yet detailed P2P, 3G / B3G and wireless picture to the marketer (even accountant) as well as applied marketing / pricing issues to the S/W developer or mobile techn. expert. After a brief overview (ch. 1), chapter 2 is about introducing the main points rel. peer-to-peer (P2P) it's rather social impacts, technological mindset and ongoing research, as well as contemporary benefits. The intention is to free both the subject and evaluation from hype or byzantine aspects; to present P2P's potential as well as existent contributions to corporations aware of bus. value from IT, parelleling the fashion well-known IT players dominate e.g. Web services. Chapter 3 prepares a general understanding of present-day and forthcoming ITC leitmotivs, more precisely, for why ITC, esp. 3G innovations, have been disappointing. Analysing soft product and service (svce / svc.) innovations is upon hard value; at the dawn of this decade's decentralisation / mobilisation and virtualisation following results and side effects of globalisation the tractate's author is going to constantly question whether proven and established marketing practice can answer the train of virtual i.e. through-and-through digital products, value chains, organisations or business and / or value creation communities. Nevertheless ch. 3's focal point is the wireless or mobile wireless, resp., upgrowth (convergence rel. mobile IP, P2P, B3G / 4G). At beginning of the new millennium telcos are forced to get out of the industrial age's proprietary hardware and services. Less because of customer's [...]

At times when the IT manager’s best friend is systems consolidation (which is a euphemism for centralisation), it may come somewhat as a surprise for you that this book investigates decentralisation in the context of content management systems. It may seem quite obvious that content will and should be managed by the party who creates and owns the content, and hence should be held in a—somewhat—centralised and managed location. However, over the past few years, we have been witnesses of some important trends and developments which call for novel ways of thinking about content management and maybe even broader, about computer systems in general. First, ongoing business globalization creates natural distribution of information at a corp- ate level, as well as decentralization of control over business resources and business processes. Changing alliances with partners require ?exible architectures for content management that canadapttochangingconstellations, roles, andaccessrights. Second, theneedforoutsourcing and resource e?ciency has brought about concepts of virtualization, recently culminating in the cloud computing buzzword. Virtualization of content management services requires - tremely scalable and ?exible underlying information and communication architectures. These kinds of solutions are theoretically and practically impossible to implement based on c- tralised client-server architectures. Third, we are currently experiencing a dramatic shift in the roles of consumers in the Internet. The times have gone when quality content was only delivered by publishers and news agencies. Wikis and other Web 2. 0 tools empower consumers to produce and publish their personal content.