Teddy bear and his furry friends share their excitement as they prepare for Christmas. Rebuses used throughout.

Sales Points - Wal-Mart launched extensive brand promotion in July 2002 creating a new era of Care Bears for little ones. The toys, books, and accessories have flown off the shelves. - Care Bears baby merchandise is slated for Spring 2003 and includes infant bedding, decor, layette, sleepwear and toys. - New Care Bears products feature new artwork, updated with a brighter palette, and has been approved by consumer research. - Over 700 American Greetings and Carlton Cards stores have featured Care Bears Boutiques since July 2002. - Care Bears was a 1980s powerhouse brand with $1.5 billion in retail sales and over 140 licensees.

Diverted by a heavenly vision, a hungry bear encounters a mother and child in a stable and is changed forever.

Young readers will enjoy reading about the angel Gabriel’s announcement to Mary and the visit from the three wise men in this addition to the Living Lights™ series of Berenstain Bears books. Children will learn all about Jesus’ holy birth. Berenstain Bears The Very First Christmas—part of the popular Zonderkidz Living Lights series of books—is perfect for: Early readers ages 4-8 Reading out loud during Advent or the holiday season Holiday gift exchanges or as an Advent gift Sparking conversations about the true meaning behind Christmas and the birth of Jesus Berenstain Bears The Very First Christmas is an addition to The Living Lights™ series, which: Features the hand-drawn artwork of the Berenstain family Continues in the much-loved footsteps of Stan and Jan Berenstain in this Berenstain Bears series of books Is part of one of the bestselling children’s book series ever created, with more than 250 books published and nearly 300 million copies sold to date

Bear comes to Santa's rescue when his sleigh hits a rock outside Bear's cave.