Pictures and describes paper advertising memorabilia ranging from posters and calendars to bumper stickers, and offers tips on collecting.

Colorful paper dolls helped to sell goods from coffee to corsets. Toys to generations of children from the 1890s to the First World War, these paper dolls depicted the era's culture through advertising by featuring folk and fairy tales, people at work and play, and costumes of many nations. Here, over 500 color photos display clever advertising in delightful diversity.

Collecting paper ephemers is one of the busiest and most popular areas of the antiques and collectables market. Affordable and accessible, its popularity spans many collecting categories. This all-in-one reference provides essential information for dealers, collectors, or anyone interested in paper antiques and collectables.

This refreshing reminder of creative and memorable items of the past includes over 1000 color photos of advertising memorabilia-from tin containers and tobacco cutters to gum machines and thermometers. Many famous companies and little-known items are represented with newly revised pricing information throughout. Here American free enterprise is reflected in its advertising.

The 2004 Advertising book has been largely expanded with over 1,000 new listings and photos plus updates on current listings. All listings indicate the condition of the item and are keyed to indicate whether the value assigned was derived from an auction, collector, or dealer. Designed to be a valuable tool for the beginner as well as the advanced collector with its easy-to-use alphabetical format and clear, full-color photographs, this book will be wanted by every collector and dealer for their research libraries. 2005 values.