As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

The summary of Paid Attention – Innovative Advertising for a Digital World presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of In this day and age of ad-blockers, shrinking attention spans, and massive amounts of consumer choice, how can you pique the interest of potential customers in your product or service? In the book "Paid Attention," published in 2015, the authors discuss the rapidly shifting media landscape and map out successful business strategies that go beyond banner placement and pop-ups. Paid Attention summary includes the key points and important takeaways from the book Paid Attention by Faris Yakob. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Help students in grades PK–5 work out their wiggles using "Pay Attention, Please!" This 64-page book helps students with ADHD and students who are otherwise wiggly and overly busy learn how to pay better attention and focus for longer periods of time. It includes games and activities that strengthen listening, concentration, visual, and auditory memory skills; assist students in learning relaxation techniques; provide students healthy ways to burn excess energy; and help students discover ways to control overstimulation and impulsivity.

Drive profitability, productivity, and accountability To create extraordinary lives, we must learn to “unplug” from the constant barrage of disruptions and “plug in” to the tools, strategies, and mindsets that allow us to harness our attention to reach our highest potential—and this book shows you how. Attention Pays spotlights on the power of attention and absolute focus. Personally: WHO we pay attention to. Professionally: WHAT we pay attention to. And Globally: HOW we pay attention in the world—and to the world. In an on-demand, 24/7 society, where distractions cost millions of people productivity, profitability, relationships and peace, it's time to pay attention to what matters most. • Includes powerful tips and tricks increase profitability • Shows you how to achieve maximum accountability and results • Provides strategies to help you productively manage daily tasks • Offers guidance on improving your daily attention and focus If you’re ready drive profitably, increase productivity and boost accountability, it’s time to tune out the noise, focus on what really matters and learn how Attention Pays.

What if you were never the problem? What if it was never your fault? Follow my journey from the brink of suicide to where I am today. It was not all plain sailing. Nor was it linear in anyway. It was and is a matrix of stages to go through interwoven with random topics that keep popping up and triggers that try to knock you down. OY! PAY ATTENTION! offers a survivor's perspective of overcoming childhood trauma - decades later; rethinking core beliefs and incorporating healing into your everyday life.

Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

According to the Buddha, the path of kindness is the path of happiness. Now Sylvia Boorstein, nationally bestselling author of It’s Easier Than You Think, has taken the 2500-year-old practice of developing the qualities of a compassionate heart—the core of the Buddha’s own practice—and made it accessible to all. Pay Attention for Goodness’ Sake is the first book ever to guide Western readers on the path of the Buddha’s Ten Paramitas, the Perfections of the Heart. Boorstein combines traditional Buddhist teachings and parables with stories from her own life, as well as easy-to-follow meditations, to show how the practice of Mindfulness—paying attention in everyday life—can lead to these perfections that all of us strive for, including Generosity, Morality, Wisdom, Energy, Patience, Determination, and Equanimity. When we take on this practice, Boorstein notes, “our vision becomes transformed. We see, with increasing clarity, the confusion in our own minds and the suffering in our own hearts. . . . And we also see the extraordinariness of life, how amazing it is that life exists.” Boorstein’s lively and practical lessons about everyday generosity, morality, making and mending mistakes, the bliss of blamelessness, and other human concerns and frailties, help to clarify our distractions and connect us with our own goodness, “the part of ourselves that wishes it had done differently.” For Buddhist and non-Buddhist alike, Pay Attention for Goodness’ Sake is a cheerful, inspiring book that offers the possibility of a transformed life.