Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

Identifies and analyses societal, governmental and internal business barriers to the advancement of women and minority ethnic groups to positions of senior management. Describes characteristics of successful programmes aimed at eliminating these barriers and presents case studies of initiatives in a number of companies. Examines perceptions of corporate leaders and women and ethnic minorities in the private sector and compares them with quantitative data.

Engaging the Next Generation of Aviation Professionals is an edited volume that brings together a diverse set of academic and professional perspectives within the three themes of attracting, educating, and retaining the next generation of aviation professionals (NGAP). This compilation is the first academic work specifically targeting this critical issue. The book presents a rich variety of perspectives, academic philosophies, and real-world examples. Submissions include brief case studies, longer scholarly works from respected academics, and professional reflections from individuals who have made important contributions to their field. The book includes academic chapters that explore the topic from a more theoretical standpoint yet are accessible and understandable to a professional audience. These are complemented by both broad and specific practice examples that describe initiatives and applications occurring in the industry around the three themes. All submissions include descriptive insights, experiences, and first-hand accounts of accomplishments, intended to support the work of other professionals managing NGAP issues. This work will be valuable to anyone involved in attracting, educating, or retaining NGAP, including academics, operators, national and international regulators, and outreach coordinators, among many others.

This book was written in mind for the entry-level Recruiter looking to learn more about crafting recruiter messages to candidates within any industry. With the recruiting market being more competitive than ever, you must master the basics of crafting tailored recruiter messages. Focusing more on quality over quantity will help differentiate yourself from a sea of other recruiters online. The frustration that recruiters face is feeling as if they put in the necessary hours to source and approach qualified candidates, but they don't receive a high response rate. You can put in a ton of hours as a recruiter but that won't necessarily translate to getting a hire. It takes an ART when reaching out to candidates online, whether it's over InMail, email, or text message. You will need to craft an appropriate message that will produce a response from a passive candidate.

FINALIST: Business Book Awards 2020 - HR & Management Category In a world of work where recruiters are constantly hearing that their role is at risk from AI, robotics and chatbots, it has never been more important to effectively attract and recruit the right people. Leveraging the power of social media and digital sourcing strategies is only part of the solution, and simply posting a job or sending a LinkedIn InMail is no longer enough. The Robot-Proof Recruiter shows you how to use the tools that reveal information that can be used to grab a potential candidate's attention among the overwhelming volume of material online. Full of expert guidance and practical tips, this book explains what works, what doesn't, and how you can stand out and recruit effectively in a world of technology overload. The Robot-Proof Recruiter will enable you to become the recruiter that candidates trust and the one they want to talk to. It contains essential guidance on overcoming obstacles - including how to recruit without an existing online presence, how to work effectively with hiring managers to improve the candidate experience, and how to use technology to support the candidate's journey from initial outreach, to application, to employee, and through to alumnus. This is an indispensable book for all recruitment professionals and HR practitioners who want to recruit the right people for their organization.

The Federal Glass Ceiling Commission gathered information on barriers, opportunities, policies, perceptions, & practices as they affect five target groups that have been underrepresented in top-level management -- women of all races, & African American, American Indian, Asian & Pacific Islander, & Hispanic American men.