Market. Succeed. Repeat. Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worry—you will. Internet strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Leavy’s outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales. “John Leavy’s masterful Outcome-Based Marketing is the most complete and accurate guide I’ve ever read about succeeding on the Internet without making silly and common errors. I simply cannot imagine finding the pot of gold offered online without John’s superb information serving as your compass and guide.” —Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series “By the time you get down to chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself.” —Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents “Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition.” —Brian Tracy, Author, The Psychology Of Selling “It’s not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy’s tools help you take your efforts from the expense line on your P&L to the investment line on your balance sheet. It’s a must-read for anyone using the web to grow their business.” —Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks

Market. Succeed. Repeat. Can you measure the progress of your online campaigns in finite numbers? What percentage of your website traffic is converted into sales? What is your cost-per-conversion rate? If you don’t already know the answers to these questions, don’t worry—you will. Internet strategist John D. Leavy challenges you to take a new approach to your online marketing—shifting from doing more, to doing more of what works. Using Leavy’s outcome-based strategies, learn how to create dynamic marketing campaigns integrating metrics and milestones for continuous success. Leavy invites you to uncover the absolutes behind building massive online awareness, attracting your target audience, and capturing online sales. “John Leavy’s masterful Outcome-Based Marketing is the most complete and accurate guide I’ve ever read about succeeding on the Internet without making silly and common errors. I simply cannot imagine finding the pot of gold offered online without John’s superb information serving as your compass and guide.” —Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series “By the time you get down to chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself.” —Chris Brogan, President of Human Business Works and co-author of New York Times bestseller Trust Agents “Outcome-Based Marketing is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition.” —Brian Tracy, Author, The Psychology Of Selling “It’s not often you read a book that is focused on results. Too often, marketing, communication, and everything in between is seen as an expense. But John Leavy’s tools help you take your efforts from the expense line on your P&L to the investment line on your balance sheet. It’s a must-read for anyone using the web to grow their business.” —Gini Dietrich, Chief Executive Officer of Arment Dietrich, Inc., and author, Spin Sucks John D. Leavy is the founder of InPlainSite Marketing, www.inplainsitemarketing.com, a leading internet presence management firm, where he specializes in developing strategies related to strategic marketing, pay-per-click advertising, social media, web design, and search engine optimization. Learn more about John D. Leavy at www.johnleavy.com.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.

In more ways than one, assistive technologies can have a profound impact on humans and their operations within society. Understanding these emerging technologies is crucial to their effective use in improving human lives. Human-Computer Interfaces and Interactivity: Emergent Research and Applications aims to address the main issues of interest within the culture and design of interactive systems for individuals living with disabilities. This premier reference work addresses a range of approaches including, but not limited to, the conceptual, technological, and design issues related to human-computer interaction, issues of interest to a range of individuals including academics, university teachers, researchers, post-graduate students, public and private institutions, and HCI developers and researchers.

Social Networking and Community Behavior Modeling: Qualitative and Quantitative Measures provides a clear and consolidated view of current social network models. This work explores new methods for modeling, characterizing, and constructing social networks. Chapters contained in this book study critical security issues confronting social networking, the emergence of new mobile social networking devices and applications, network robustness, and how social networks impact the business aspects of organizations.

In this issue of Hand Clinics, guest editors Drs. James Saucedo and Noah M. Raizman bring their considerable expertise to the topic of The Business of Hand Surgery. This issue brings together the knowledge and experience of hand surgeons and business school professors to provide a full and comprehensive view of this timely topic. These practical, up-to-date articles will help hand surgeons not only manage their practices more efficiently and effectively, but also help resourcefully improve patient health. - Contains 12 relevant, practice-oriented topics including the revenue cycle: from billing to collections; marketing and strategy: how to build your practice; how to bring cost-effective care to your practice; the importance of culture: why leadership, diversity, and safety matter; personal development: building boundaries, emotional intelligence, effective communication, and leadership skills; and more. - Provides in-depth clinical reviews on the business of hand surgery, offering actionable insights for clinical practice. - Presents the latest information on this timely, focused topic under the leadership of experienced editors in the field. Authors synthesize and distill the latest research and practice guidelines to create clinically significant, topic-based reviews.