In this second revised edition of his book first published in 1974, Langley analyzes theater management principles and practice with updated examples. He has added major new chapters on non-profit professional theater, presenting organizations, and budget planning; and he has expanded existing material on marketing, computerized ticketing, advertising, fundraising, U.S. labor law and collective bargaining, audience psychology, and managing the artisic temperament. The appendices include a sample National Endowment for the Arts application form and an annotated guide to national and regional arts service organizations. ISBN 0-89676-115-0: $37.50.