This important original work with stylish illustrations by the author/artist F.R. (Hamish) Berchem, promises to be a worthy sequel to his earlier book on Yonge Street, The Yonge Street Story 1793-1860 (now out of print). The fascinating story of Yonge Street has involved an endless array of memorable personalities including the young reporter Charles Dickens; publisher J. Ross Robertson; successful Scots merchants John MacDonald, John Catto, Robert Simpson and Irishman Timothy Eaton; coal and wood merchant Elias Rogers; Hessian officer Frederic, Baron de Hoen; theatre magnate Ambrose Small; and soldier, financier, philanthropist Major General Sir Henry Pellatt. This is also the story of some of the communities that dot the northward route of Yonge Street from Toronto - Richmond Hill, Thornhill, Aurora, Newmarket, Holland Landing, Bradford and Penetanguishene, the latter for many years the northern terminus of Yonge Street. Today, as Highway 11, the world’s longest street winds its way through Ontario’s "Near North" to Rainy River, a remarkable tribute to the vision of Lieutenant Governor John Graves Simcoe.

Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product that breaks even and of these products only 20% turn a profit. Defining the opportunity first, leads to big ideas that win and increases the odds for success. Pam Henderson, former faculty at Carnegie Mellon University and author of You Can Kill an Idea, but You Can’t Kill An Opportunity! shows how to apply Opportunity Thinking™ in your own organization to increase speed to market for products, eliminate idea bottlenecks, get crisp on demand space, value open innovation and increase creativity ROI. Opportunity Thinking™, a new approach to innovation developed by author Pam Henderson, has transformed the way companies and organizations, from Fortune 500 to non-profits, find big ideas that win and create sustainable growth. Opportunity Thinking™ is a creative journey that taps six sources - market forces, business models, technology, organizations, environments, and design to discover big places to play. Not your average business book, Henderson’s clever narrative, bold visuals and countless stories of companies and brands will inspire you to think in new ways and stretch your mind to consider the possibilities.