The American National Election Studies (ANES) is the premier social science survey program devoted to voting and elections. Conducted during the presidential election years and midterm Congressional elections, the survey is based on interviews with voters and delves into why they make certain choices. In this edited volume, John Aldrich and Kathleen McGraw bring together a group of leading social scientists that developed and tested new measures that might be added to the ANES, with the ultimate goal of extending scholarly understanding of the causes and consequences of electoral outcomes. The contributors--leading experts from several disciplines in the fields of polling, public opinion, survey methodology, and elections and voting behavior--illuminate some of the most important questions and results from the ANES 2006 pilot study. They look at such varied topics as self-monitoring in the expression of political attitudes, personal values and political orientations, alternate measures of political trust, perceptions of similarity and disagreement in partisan groups, measuring ambivalence about government, gender preferences in politics, and the political issues of abortion, crime, and taxes. Testing new ideas in the study of politics and the political psychology of voting choices and turnout, this collection is an invaluable resource for all students and scholars working to understand the American electorate.

This title explains how to design and administer questionnaires, analyze the data and feed them into action plans. This edition also shows whether, when and how to involve consultants, and the crucial role of surveys in quality initiatives, culture-change programmes and "Investors in People". Effective corporate initiatives and processes are the bedrock of successful organizations. The "Developing Practices" series provides managers with essential frameworks to identify, formulate and implement the best policy and practice in the management and development of people. Organizations embarking on major change need to ensure employee commitment. Surveys are a useful tool for flushing out anxieties, enhancing decision-making and maintaining morale. The key to a successful outcome, argues the author Mike Walters, lies in using initial interviews to generate ideas which can be tested in the main survey and then further refined in follow-up focus groups. The book explains in detail how to design and administer questionnaires, analyze the data and feed them into action plans. This edition also shows human resources practitioners whether, when and how to involve consultants, and the crucial role of surveys in quality initiatives, culture-change programmes and "Investors in People".

This book gathers chapters from some of the top international empirical software engineering researchers focusing on the practical knowledge necessary for conducting, reporting and using empirical methods in software engineering. Topics and features include guidance on how to design, conduct and report empirical studies. The volume also provides information across a range of techniques, methods and qualitative and quantitative issues to help build a toolkit applicable to the diverse software development contexts

Since so few people appear knowledgeable about public affairs, one might question whether collective policy preferences revealed in opinion surveys accurately convey the distribution of voices and interests in a society. This study, the first comprehensive treatment of the relationship between knowledge, representation, and political equality in opinion surveys, suggests some surprising answers. Knowledge does matter, and the way it is distributed in society can cause collective preferences to reflect disproportionately the opinions of some groups more than others. Sometimes collective preferences seem to represent something like the will of the people, but frequently they do not. Sometimes they rigidly enforce political equality in the expression of political viewpoints, but often they do not. The primary culprit is not any inherent shortcoming in the methods of survey research. Rather, it is the limited degree of knowledge held by ordinary citizens about public affairs. Accounting for these factors can help survey researchers, journalists, politicians, and concerned citizens better appreciate the pitfalls and possibilities for using opinion polls to represent the people s voice.

′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of MORI and President of WAPOR ′82-′84. ′This is the book I have been waiting for. It not only reflects the state of the art, but will most likely also shape public opinion on public opinion research′ - Olof Petersson, Professor of political science, SNS, Stockholm, Sweden ′The Handbook of Public Opinion Research is very authoritative, well organized, and sensitive to key issues in opinion research around the world. It will be my first choice as a general reference book for orienting users and training producers of opinion polls in Southeast Asia′ - Mahar K. Mangahas, Ph.D., President of Social Weather Stations, Philippines (www.sws.org.ph) ′This is the most comprehensive book on public opinion research to date′ - Robert Ting-Yiu Chung, Secretary-Treasurer, World Association for Public Opinion Research (WAPOR); Director of Public Opinion Programme, The University of Hong Kong Public opinion theory and research are becoming increasingly significant in modern societies as people′s attitudes and behaviours become ever more volatile and opinion poll data becomes ever more readily available. This major new Handbook is the first to bring together into one volume the whole field of public opinion theory, research methodology, and the political and social embeddedness of polls in modern societies. It comprehensively maps out the state-of-the-art in contemporary scholarship on these topics. With over fifty chapters written by distinguished international researchers, both academic and from the commercial sector, this Handbook is designed to: - give the reader an overview of the most important concepts included in and surrounding the term ′public opinion′ and its application in modern social research - present the basic empirical concepts for assessing public opinion and opinion changes in society - provide an overview of the social, political and legal status of public opinion research, how it is perceived by the public and by journalists, and how it is used by governments - offer a review of the role and use of surveys for selected special fields of application, ranging from their use in legal cases to the use of polls in marketing and campaigns. The Handbook of Public Opinion Research provides an indispensable resource for both practitioners and students alike.

If you’ve ever wanted to tap a ready-to-use questionnaire the same day you recognize your organization needs a survey, then help is finally at hand. Authors Paul and Kathy Connolly have designed a must-have collection of proven, reliable organizational surveys that anyone--from specialist human resources professionals to line managers and team leaders--can put to use immediately. Employee Opinion Questionnaires includes short, ready-to-use surveys organized into three groups: Use Issue-Focused Surveys to determine employee opinion on topics such as diversity, communications, and adaptability to change. Use Mission-Focused Surveys to gauge opinion on critical organizational issues, including employee alignment with mission, quality, ethics, and customer care. And use Event-Related Surveys for new hires, exit interviews, and assessing peoples’ attitudes following training.