Online Impulse Buying and Cognitive Dissonance
Title | Online Impulse Buying and Cognitive Dissonance PDF eBook |
Author | Giovanni Mattia |
Publisher | Springer Nature |
Pages | 99 |
Release | 2021-02-12 |
Genre | Business & Economics |
ISBN | 3030659232 |
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
2021 IEEE 22nd International Conference on Information Reuse and Integration for Data Science (IRI)
Title | 2021 IEEE 22nd International Conference on Information Reuse and Integration for Data Science (IRI) PDF eBook |
Author | IEEE Staff |
Publisher | |
Pages | |
Release | 2021-08-10 |
Genre | |
ISBN | 9781665446112 |
information reuse, integration, and data science
Management of E-commerce and E-government
Title | Management of E-commerce and E-government PDF eBook |
Author | Zhong Yuansheng |
Publisher | Nova Publishers |
Pages | 250 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 9781600213243 |
E-Commerce and E-Government has become known as the wave of the future for business all over the world. Whether large, small, or just starting, E-Commerce and E- Government have been the easier and more sufficient way to handle business. This book brings together revised and expanded versions of eighteen papers selected from the 2003 International Conference on Management of e-Commerce and e-Government. This book presents leading edge research in this new and exciting field. The ICMeCG 2003 has initially received a total of 176 submissions from Australia, China, Norway, UK, and USA. Unfortunately, risk of SARS prevented many authors from actually participating in the conference. The Program Committee of ICMeCG selected papers through a careful reviewing process. Although some papers remain devoted to conceptual and general discussion about e-Commerce management, many papers have adopted quantitative or formal analysis methods in their research. Results presented in these papers provide an important contribution, especially as compared with earlier research based on qualitative methods alone. This book presents cutting edge research in this new and exciting field.
Cognitive Dissonance as it Affects High-ticket Impulse Purchases
Title | Cognitive Dissonance as it Affects High-ticket Impulse Purchases PDF eBook |
Author | Bonita Smith Mott |
Publisher | |
Pages | 142 |
Release | 1985 |
Genre | Impulse buying |
ISBN |
Understanding Consumersʼ Post-Purchase Dissonance Behavior Caused by Online Impulse Buying for Example
Title | Understanding Consumersʼ Post-Purchase Dissonance Behavior Caused by Online Impulse Buying for Example PDF eBook |
Author | |
Publisher | |
Pages | 0 |
Release | 2019 |
Genre | |
ISBN |
Research on Post-Purchase Dissonance and Coping Behaviors of Online Impulse Buying
Title | Research on Post-Purchase Dissonance and Coping Behaviors of Online Impulse Buying PDF eBook |
Author | |
Publisher | |
Pages | 0 |
Release | 2021 |
Genre | |
ISBN |
A New Era of Consumer Behavior
Title | A New Era of Consumer Behavior PDF eBook |
Author | |
Publisher | BoD – Books on Demand |
Pages | 272 |
Release | 2023-03-29 |
Genre | Business & Economics |
ISBN | 1803561823 |
The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.