Online Channel Integration
Title | Online Channel Integration PDF eBook |
Author | Jochen Binder |
Publisher | Springer Science & Business Media |
Pages | 299 |
Release | 2013-12-13 |
Genre | Business & Economics |
ISBN | 3658045736 |
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores.
Omni-Channel Retailing
Title | Omni-Channel Retailing PDF eBook |
Author | Amelie Winters |
Publisher | Springer Nature |
Pages | 326 |
Release | 2021-08-16 |
Genre | Business & Economics |
ISBN | 3658347074 |
Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.
Database Marketing
Title | Database Marketing PDF eBook |
Author | Robert C. Blattberg |
Publisher | Springer Science & Business Media |
Pages | 875 |
Release | 2010-02-26 |
Genre | Business & Economics |
ISBN | 0387725792 |
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)
The psychological facets of consumer-brand relationship in the digital world
Title | The psychological facets of consumer-brand relationship in the digital world PDF eBook |
Author | Khalid Hussain |
Publisher | Frontiers Media SA |
Pages | 229 |
Release | 2023-06-29 |
Genre | Science |
ISBN | 2832527280 |
E-Business Applications for Product Development and Competitive Growth: Emerging Technologies
Title | E-Business Applications for Product Development and Competitive Growth: Emerging Technologies PDF eBook |
Author | Lee, In |
Publisher | IGI Global |
Pages | 503 |
Release | 2010-11-30 |
Genre | Business & Economics |
ISBN | 1609601343 |
"This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"--Provided by publisher.
The Virtual World and Marketing
Title | The Virtual World and Marketing PDF eBook |
Author | Enes Emre Başar |
Publisher | Cambridge Scholars Publishing |
Pages | 251 |
Release | 2018-07-27 |
Genre | Business & Economics |
ISBN | 1527515516 |
This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
Smart and Sustainable Interactive Marketing
Title | Smart and Sustainable Interactive Marketing PDF eBook |
Author | Irani, Hamid Reza |
Publisher | IGI Global |
Pages | 335 |
Release | 2024-01-22 |
Genre | Business & Economics |
ISBN |
In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.