In today's uncertain world, storms will arise that test your faith in a loving heavenly Father. At times, the winds and waves of the world's deceptions will roll in and seek to erode your confidence in God. Without a firm foundation in the truth of God's Word, you may be tempted to go off course and accept less than God's best for you. However, when you hear Jesus' words, receive them, and put them into practice, you will construct a life the torrents cannot shake, "because it was well built" (Luke 6:48). The Purple Book will help you understand foundational truths that God wants you to hear on topics such as sin, salvation, spiritual gifts, prayer, worship, generosity, and evangelism. It will show you how the Bible is "God-breathed and is useful for teaching, rebuking, correcting and training in righteousness" (2 Timothy 3:16). It will help you understand that the faith you hold has true power to change lives and transform nations. It will give you a solid foundation the enemy cannot dismantle—and a heart shaped by knowledge of God's Word.

One-2-One is a series of 24 studies for Bible-reading partnerships, when two Christians agree to meet weekly or fortnightly, to read, discuss and pray through a passage of Scripture.

Can you think of people in your life who you would like to see progress spiritually? Here's a way to help them understand more of God in a way that is simple and personal, and that doesn't rely on getting them to a church program or event.

Most Christians agree that discipleship is important, even essential for Christian maturity; few understand biblical principles and even fewer apply a biblical process when it comes to discipleship.

This book does a tremendous job of bringing to life customer satisfaction and its significance to modern businesses. The numerous examples contained within the book's pages have proved a fresh and continuous source of inspiration and expertise as I work with my organisation in helping them understand why we should do what matters most to our customers and the lasting effect such actions will have on both our customer loyalty and retention. The authors are to be commended.

Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation

Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and “thinking outside the box.” Meanwhile, customers are less satisfied than they were a decade ago. Patrick Barwise and Seán Meehan argue that most companies have taken differentiation so far that they’ve left their customers behind. Customers don’t want bells and whistles and don’t care about trivial differences between brands. What they really want are quality products, reliable services, and fair value for money. Yet most companies consistently fail to meet these basic customer needs. Simply Better is a no-nonsense, back-to-basics manifesto for today’s businesses. Barwise and Meehan argue that successful differentiation lies not in unique selling propositions, but in generic category benefits, such as good service, on-time delivery, and quality products, that any company can provide. The key is to deliver these consistently better than competitors. Illustrating this customer-focused differentiation through vivid examples of companies, including Toyota, P&G, Hilti, Tesco, and Ryanair, Simply Better outlines an actionable framework managers can use to: • Understand what customers really value and why they buy the brands they do • Discover basic, unmet needs ripe for reliable solutions • Channel customer dissatisfaction into performance improvements • Balance in-the-box thinking in strategy and innovation with out-of-the-box thinking in advertising and communications • Create a learning culture that continuously responds to changing customer needs While being unique might be exciting and appealing, it doesn’t drive business success. Simply Better shows how meeting and exceeding the most ordinary of customer expectations can lead to extraordinary—and lasting—rewards.