WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points
Title | WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points PDF eBook |
Author | Ron Kohavi |
Publisher | Springer |
Pages | 178 |
Release | 2003-08-02 |
Genre | Computers |
ISBN | 3540456406 |
WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine?cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion costs in the hundreds of dollars per customer are common, justifying heavy emphasis on correct targeting. Once customers are acquired, customer retention becomes the target. Retention through customer satisfaction and loyalty can be greatly improved by acquiring and exploiting knowledge about these customers and their needs. Althoughweblogsarethesourceforvaluableknowledgepatterns,oneshould keep in mind that the Web is only one of the interaction channels between a company and its customers. Data obtained from conventional channels provide invaluable knowledge on existing market segments, while mobile communication adds further customer groups. In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations.
Advanced Computing
Title | Advanced Computing PDF eBook |
Author | Natarajan Meghanathan |
Publisher | Springer |
Pages | 511 |
Release | 2010-12-25 |
Genre | Computers |
ISBN | 3642178812 |
This volume constitutes the third of three parts of the refereed proceedings of the First International Conference on Computer Science and Information Technology, CCSIT 2010, held in Bangalore, India, in January 2011. The 46 revised full papers presented in this volume were carefully reviewed and selected. The papers are organized in topical sections on soft computing, such as AI, Neural Networks, Fuzzy Systems, etc.; distributed and parallel systems and algorithms; security and information assurance; ad hoc and ubiquitous computing; wireless ad hoc networks and sensor networks.
Web Mining
Title | Web Mining PDF eBook |
Author | Anthony Scime |
Publisher | IGI Global |
Pages | 427 |
Release | 2005-01-01 |
Genre | Computers |
ISBN | 1591404169 |
Web Mining is moving the World Wide Web toward a more useful environment in which users can quickly and easily find the information they need. Web Mining uses document content, hyperlink structure, and usage statistics to assist users in meeting their needed information. This book provides a record of current research and practical applications in Web searching. It includes techniques that will improve the utilization of the Web by the design of Web sites, as well as the design and application of search agents. This book presents research and related applications in a manner that encourages additional work toward improving the reduction of information overflow, which is so common today in Web search results.
Data Mining and Knowledge Discovery Approaches Based on Rule Induction Techniques
Title | Data Mining and Knowledge Discovery Approaches Based on Rule Induction Techniques PDF eBook |
Author | Evangelos Triantaphyllou |
Publisher | Springer Science & Business Media |
Pages | 784 |
Release | 2006-09-10 |
Genre | Computers |
ISBN | 0387342966 |
This book outlines the core theory and practice of data mining and knowledge discovery (DM & KD) examining theoretical foundations for various methods, and presenting an array of examples, many drawn from real-life applications. Most theoretical developments are accompanied by extensive empirical analysis, offering a deep insight into both theoretical and practical aspects of the subject. The book presents the combined research experiences of 40 expert contributors of world renown.
Emergent Web Intelligence: Advanced Semantic Technologies
Title | Emergent Web Intelligence: Advanced Semantic Technologies PDF eBook |
Author | Youakim Badr |
Publisher | Springer Science & Business Media |
Pages | 497 |
Release | 2010-06-17 |
Genre | Computers |
ISBN | 1849960771 |
The success of the World Wide Web depends on the ability of users to store, p- cess and retrieve digital information regardless of distance boundaries, languages and domains of knowledge. The universality and ?exibility of the World Wide Web have also enabled the rapid growth of a variety of new services and applications based on human–machine interaction. The semantics of exchanged information and services should be useful not only for human to human communications, but also in that machines would be able to understand and automatically process web content. Semanticsgive well-de?nedmeaningto web content and enable computersand p- ple to work in cooperation. Today, the crucial challenge becomes the development of languages to express information in a machine processable format. Now more than ever, new advanced techniques and intelligent approaches are required to tra- form the Web into a universal reasoning and computing machine. Web intelligence attempts to deal with this challenge by exploiting information technologies and - ti?cial intelligence approaches to design the next generation of web-empowered systems and services.
Knowledge-Based Intelligent Information and Engineering Systems
Title | Knowledge-Based Intelligent Information and Engineering Systems PDF eBook |
Author | Ignac Lovrek |
Publisher | Springer |
Pages | 1079 |
Release | 2008-09-20 |
Genre | Computers |
ISBN | 3540855653 |
The three volume set LNAI 5177, LNAI 5178, and LNAI 5179, constitutes the refereed proceedings of the 12th International Conference on Knowledge-Based Intelligent Information and Engineering Systems, KES 2008, held in Zagreb, Croatia, in September 2008. The 316 revised papers presented were carefully reviewed and selected. The papers present a wealth of original research results from the field of intelligent information processing in the broadest sense; topics covered in the second volume are artificial intelligence driven engineering design optimization; biomedical informatics: intelligent information management from nanomedicine to public health; communicative intelligence; computational intelligence for image processing and pattern recognition; computational intelligence in human cancer research; computational intelligence techniques for Web personalization; computational intelligent techniques for bioprocess modelling, monitoring and control; intelligent computing for Grid; intelligent security techniques; intelligent utilization of soft computing techniques; reasoning-based intelligent systems: relevant reasoning for discovery and prediction; spatio-temporal database concept support for organizing virtual earth; advanced knowledge-based systems; chance discovery; innovation-oriented knowledge management platform; knowledge-based creativity support systems; knowledge-based interface systems; knowledge-based multi-criteria decision support; and knowledge-based systems for e-business.
Distributed Computing and Internet Technology
Title | Distributed Computing and Internet Technology PDF eBook |
Author | Chittaranjan Hota |
Publisher | Springer |
Pages | 586 |
Release | 2013-01-11 |
Genre | Computers |
ISBN | 3642360718 |
This book constitutes the refereed proceedings of the 9th International Conference on Distributed Computing and Internet Technology, ICDCIT 2013, held in Bhubaneswar, India, in February 2013. The 40 full papers presented together with 5 invited talks in this volume were carefully reviewed and selected from 164 submissions. The papers cover various research aspects in distributed computing, internet technology, computer networks, and machine learning.