Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

Artificial Intelligence has revolutionized and transformed Social Media in many innovative ways. With around 3 billion people connected to various social media platforms, they are generating a huge mass of data. Now the question is, "Why should social media be concerned about all this data floating around?" The answer to this question is that this 'meta - data' is of great value to social media platforms.One reason is that the social networks can keep themselves relevant with times only if they keep themselves abreast about the needs, wants and choices of the users from multiple geographical locations. Another reason is that they get to monetize this information when they share their platforms with advertisers and marketers. AI is one single solution for both these scenarios.

Public health thrives on high-quality evidence, yet acquiring meaningful data on a population remains a central challenge of public health research and practice. Social monitoring, the analysis of social media and other user-generated web data, has brought advances in the way we leverage population data to understand health. Social media offers advantages over traditional data sources, including real-time data availability, ease of access, and reduced cost. Social media allows us to ask, and answer, questions we never thought possible. This book presents an overview of the progress on uses of social monitoring to study public health over the past decade. We explain available data sources, common methods, and survey research on social monitoring in a wide range of public health areas. Our examples come from topics such as disease surveillance, behavioral medicine, and mental health, among others. We explore the limitations and concerns of these methods. Our survey of this exciting new field of data-driven research lays out future research directions.

Introduction : can media monitoring support democracy? / Josef Trappel & Werner A. Meier -- Monitoring media freedom. Evaluating media freedom / Lee B. Becker & Tudor Vlad -- Monitoring and measuring press freedom on a global scale : strengths and weaknesses of the Freedom House index / Karin Deutsch-Karlekar -- Challenges of media monitoring in transition countries / Lucie Hribal -- Evaluating freedom of the media in new democracies / Kristina Weissenbach -- Monitoring media for democracy. On media monitoring : the Media for Democracy Monitor (MDM) / Josef Trappel and Tanja Maniglio -- The Netherlands / Leen d'Haenens -- Germany / Frank Marcinkowski & André Donk -- Switzerland / Tanja Maniglio & Josef Trappel -- Portugal / Joaquim Fidalgo -- Lithuania / Auks Balytien and Egl Napryt -- Monitoring media organizations. Monitoring corporate governance in US and European media firms / Robert G. Picard -- Media organisations and their accountability to democracy: categories and indicators / Torbjörn von Krogh.

The chapters in this volume focus on the international system of monitoring media coverage of global problems such as peace and war, human rights, and the environment. The kind of media criticism advocated by the media monitoring idea is motivated by scientifically based description and assessment of media performance carried out by methods of content analysis.

Normal 0 false false false MicrosoftInternetExplorer4 It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. You’ll learn how to go beyond mere “snapshots” of who’s talking about you, determine whether your social media presence is actually achieving results, and use what you learn to drive more revenue. Turner begins by introducing both quantitative and qualitative tools for monitoring performance, and linking them to ROI through the crucial concept of Customer Lifetime Value (CLV). You’ll discover how to align measurement with business objectives; measure the effectiveness of branding and direct response; quickly capture emerging performance trends; and more. Turner briefly introduces many of today’s most valuable monitoring tools, including Google Alerts, Google Analytics, Spiral16, Radian6, Bit.ly, Visible Technologies, SWIX, PeopleBrowsr, SocialMention, BrandsEye, Heartbeat, and Alterian. He concludes with a practical eight-step social media monitoring plan that can be implemented quickly by virtually any company or marketer.

In an age of global information structures, what scope exists for independent citizen action in media and cultural policy formation? How can audiences effectively voice critiques of media content? In an increasingly market-centred and consumer-oriented media world, what is the potential for monitoring, lobbying and advocacy? This book argues that despite the breakdown of traditional patterns of regulation, there is a role for local action to promote diversity in the media. Focusing on media portrayals of gender, more particularly the media's role in reproducing and reinforcing patterns of discrimination against women in society, the book aims to unify the hitherto disparate strands of academic research and feminist activism in the form of gender media monitoring aimed at policy critique and practical change. Research findings and monitoring experiences from both North and South are brought together to demonstrate how, with varying levels of resources and expertise, women's groups have developed monitoring models that can be effective in widely different media contexts. Drawn from countries as diverse as Canada, India, Spain, Jamaica, Australia and South Africa, these approaches will have lessons for everyone concerned about media democracy and diversity in the new information age.