". . . the writing makes this book interesting to all levels of students. Bobko tackles tough issues in an easy way but provides references for more complex and complete treatment of the subject. . . . there is a familiarity and love of the material that radiates through the words." --Malcolm James Ree, ORGANIZATIONAL RESEARCH METHODS, April 2002 "This book provides one of the clearest treatments of correlations and regression of any statistics book I have seen. . . . Bobko has achieved his objective of making the topics of correlation and regression accessible to students. . . . For someone looking for a very clearly written treatment of applied correlation and regression, this book would be an excellent choice." --Paul E. Spector, University of South Florida "As a quantitative methods instructor, I have reviewed and used many statistical textbooks. This textbook and approach is one of the very best when it comes to user-friendliness, approachability, clarity, and practical utility." --Steven G. Rogelberg, Bowling Green State University Building on the classical examples in the first edition, this updated edition provides students with an accessible textbook on statistical theories in correlation and regression. Taking an applied approach, the author uses concrete examples to help the student thoroughly understand how statistical techniques work and how to creatively apply them based on specific circumstances they face in the "real world." The author uses a layered approach in each chapter, first offering the student an intuitive understanding of the problems or examples and progressing through to the underlying statistics. This layered approach and the applied examples provide students with the foundation and reasoning behind each technique, so they will be able to use their own judgement to effectively choose from the alternative data analytic options.

Providing easy-to-use R script programs that teach descriptive statistics, graphing, and other statistical methods, Learning Statistics Using R shows readers how to run and utilize R, a free integrated statistical suite that has an extensive library of functions. Randall E. Schumacker’s comprehensive book describes in detail the processing of variables in statistical procedures. Covering a wide range of topics, from probability and sampling distribution to statistical theorems and chi-square, this introductory book helps readers learn not only how to use formulae to calculate statistics, but also how specific statistics fit into the overall research process. Learning Statistics Using R covers data input from vectors, arrays, matrices and data frames, as well as the input of data sets from SPSS, SAS, STATA and other software packages. Schumacker’s text provides the freedom to effectively calculate, manipulate, and graphically display data, using R, on different computer operating systems without the expense of commercial software. Learning Statistics Using R places statistics within the framework of conducting research, where statistical research hypotheses can be directly addressed. Each chapter includes discussion and explanations, tables and graphs, and R functions and outputs to enrich readers′ understanding of statistics through statistical computing and modeling.

Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Published papers whose appeal lies in their subject-matter rather than their technical statistical contents. Medical, social, educational, legal,demographic and governmental issues are of particular concern.