In a thorough, friendly, and to the point style, authors Angela Ensminger and Keely Chace tell you all you need to know and include sample notes, idea starters, tips, tricks, inspiration, plus lists of useful words and phrases.

Confused by the overload of blogs, articles, and guides that promise you everything you need to know on how to write for the web? Not sure where to start with your blog and website, from optimizing for search to creating the best headline? Or how to take your writing skills to the next level and actually market yourself and make money as a professional online freelance writer? In So You Think You Can Write?, you'll learn every skill it takes to write great copy for the web, from the absolute fundamentals of using storytelling in great online content all the way to knowing how to write for both search engines and people, what it takes to craft different forms of content on the web, and much more; plus, there's a bonus chapter revealing how to market yourself and make income as an online copywriter in an modern world. Written by Julia McCoy, who spent years of her life teaching herself the elements of successful online writing and launched a writing business that hit seven figures within five years, this book is your essential blueprint to learning what it takes to write great online copy, both as a freelancer and brand/business owner. In this book, Julia walks you step-by-step through the process of how to craft the seven forms of online content: 1. Web Content 2. Blogging 3. Social Media 4. Advertising/Sales Copy 5. Industry Writing 6. Journalism 7. Creative Writing Julia also takes you through the basics of SEO (search engine optimization) for the online writer and creator, without overloading you: you'll get a key list of the top tools on the web to research keywords, learn how to hone your best key phrases, and the tactics of how and where to place them in your content. Illustrated, easy-to-understand, and fun to read, this is a comprehensive yet digestible resource for writers and businesses alike on how to create successful online content. After you read this book, you'll be able to: Define your audience and the terms they use to search in Google Write great content that will get picked up by Google Know the basics of what it takes to write all seven forms of online copy Create blogs that are evergreen and engaging Know how to write the "secret" bits of copy that search engines love: meta descriptions, tags and more Know how to use Twitter chats, live streaming, and Facebook groups, and other platforms to find your people and confidently market yourself as a writer Access a comprehensive list of online writing tools and resources in the final Appendix Julia McCoy has built a successful freelance writing career and a multi-million dollar copywriting agency out of nothing but the amount of hard work, time, and self-teaching she put into it: and she believes any writer has what it takes to create great online content, provided they learn the essential tactics of adapting to all online copy forms. But she knows it's hard to find these fundamental teachings in one place: which is why she decided to write a book to offer everyone just that opportunity. A writer and internet marketer from an early age, Julia started three companies, enrolled in college, and wrote a book by 16. At 20, she dropped out of nursing school and left McDonald's to make a career out of her passion in online writing. Her writing agency, Express Writers, has over 70 team writers and strategists; and Julia's clients have included Shopify, PayPal, Staples, and a thousand other worldwide businesses of all sizes. Julia is also the creator of #ContentWritingChat, a Twitter chat that's hit #42 on Twitter; hosts The Write Podcast on iTunes; and writes at The Write Blog, Content Marketing Institute, Search Engine Journal, and a large amount of online publications.

From overcoming illegible penmanship to mastering the challenge of keeping straight margins, avoiding smeared ink, and choosing stationery that is appropriate but suits your style, this is a powerful little guide to conveying thoughts in an enduring—and noteworthy—way. For those who enjoy writing notes, or those who value doing so but find themselves intimidated by the task, acclaimed calligrapher Margaret Shepherd has created both an epistolary tribute and rescue manual. Just as you cherish receiving personal mail, you can take pleasure in crafting correspondence. Love, gratitude, condolences, congratulations—for every emotion and occasion, a snippet of heartfelt prose is included, sure to loosen the most stymied letter writer.

Provides exercises and examples on style, usage, grammar, and punctuation for becoming a better writer.

#1 New York Times bestseller “Barry will teach you almost everything you need to know about one of the deadliest outbreaks in human history.”—Bill Gates "Monumental... an authoritative and disturbing morality tale."—Chicago Tribune The strongest weapon against pandemic is the truth. Read why in the definitive account of the 1918 Flu Epidemic. Magisterial in its breadth of perspective and depth of research, The Great Influenza provides us with a precise and sobering model as we confront the epidemics looming on our own horizon. As Barry concludes, "The final lesson of 1918, a simple one yet one most difficult to execute, is that...those in authority must retain the public's trust. The way to do that is to distort nothing, to put the best face on nothing, to try to manipulate no one. Lincoln said that first, and best. A leader must make whatever horror exists concrete. Only then will people be able to break it apart." At the height of World War I, history’s most lethal influenza virus erupted in an army camp in Kansas, moved east with American troops, then exploded, killing as many as 100 million people worldwide. It killed more people in twenty-four months than AIDS killed in twenty-four years, more in a year than the Black Death killed in a century. But this was not the Middle Ages, and 1918 marked the first collision of science and epidemic disease.

An inspiring guide to saying thank you, one heartfelt note at a time. We all know that gratitude is good for us--but the real magic comes when we express it. Writer Gina Hamadey learned this life-changing lesson firsthand when a case of burnout and too many hours on social media left her feeling depleted and disconnected. In this engaging book, she chronicles how twelve months spent writing 365 thank-you notes to strangers, neighbors, family members, and friends shifted her perspective. Her journey shows that developing a lasting active gratitude practice can make you a happier person, heal complicated relationships, and reconnect you with the people you love--all with just a little bit of bravery at the mailbox. How can we turn an often-dreaded task into a rewarding act of self-care that makes us feel more present, joyful, and connected? Whether we're writing to a long-lost friend, a helpful neighbor, or a child's teacher, this inspiring book helps us reflect on meaningful memories and shared experiences and express ourselves with authenticity, vulnerability, and heart. Informed by Hamadey's year of discovery as well as interviews with experts on relationships, gratitude, and more, this deceptively simple guide offers a powerful way to jump-start your joy. Hamadey found herself thanking not only family members and friends, but less expected people in her sphere, including local shopkeepers, physical therapists, long-ago career mentors, favorite authors, and more. Once you get going, you might find yourself cultivating an active gratitude practice, too--one heartfelt note of thanks at a time.