From Mad Men to MAGA: how nostalgia came to be and why we are so eager to indulge it. From movies to politics, social media posts to the targeted ads between them, nostalgia is one of the most potent forces of our era. On Nostalgia is a panoramic cultural history of nostalgia, exploring how a force that started as a psychological diagnosis of soldiers fighting far from home has come become a quintessentially modern condition. Drawing on everything from the modern science of memory to the romantic ideals of advertising, and traversing cultural movements from futurism to fascism to Facebook, cultural critic David Berry examines how the relentless search for self and overwhelming presence of mass media stokes the fires of nostalgia, making it as inescapable as it is hard to pin down. Holding fast against the pull of the past while trying to understand what makes the fundamental impossibility of return so appealing, On Nostalgia explores what it means to remember, how the universal yearning is used by us and against us, and it considers a future where the past is more readily available and easier to lose track of than ever before. "If nostalgia was a disease in the Good Old Days, then David Berry's cogently argued, intelligent, and witty book should be prescribed reading for anyone wishing to understand what sometimes feels like a peculiarly virulent epidemic of our current times." —Travis Elborough "We're so lucky to have a writer as thoughtful, funny, smart, and cutting as David Berry. Nostalgia dictates so much of our world, and there isn't a better cataloger, critic, and guide through it than Berry." —Scaachi Koul

Nostalgia isn't what it used to be. For many of us, modern memory is shaped less by a longing for the social customs and practices of the past or for family heirlooms handed down over generations and more by childhood encounters with ephemeral commercial goods and fleeting media moments in our age of fast capitalism. This phenomenon has given rise to communities of nostalgia whose members remain loyal to the toys, television, and music of their youth. They return to the theme parks and pastimes of their upbringing, hoping to reclaim that feeling of childhood wonder or teenage freedom. Consumed nostalgia took definite shape in the 1970s, spurred by an increase in the turnover of consumer goods, the commercialization of childhood, and the skillful marketing of nostalgia. Gary Cross immerses readers in this fascinating and often delightful history, unpacking the cultural dynamics that turn pop tunes into oldies and childhood toys into valuable commodities. He compares the limited appeal of heritage sites such as Colonial Williamsburg to the perpetually attractive power of a Disney theme park and reveals how consumed nostalgia shapes how we cope with accelerating change. Today nostalgia can be owned, collected, and easily accessed, making it less elusive and often more fun than in the past, but its commercialization has sometimes limited memory and complicated the positive goals of recollection. By unmasking the fascinating, idiosyncratic character of modern nostalgia, Cross helps us better understand the rituals of recall in an age of fast capitalism.

Can one be nostalgic for the home one never had? Why is it that the age of globalization is accompanied by a no less global epidemic of nostalgia? Can we know what we are nostalgic for? In the seventeenth century, Swiss doctors believed that opium, leeches, and a trek through the Alps would cure nostalgia. In 1733 a Russian commander, disgusted with the debilitating homesickness rampant among his troops, buried a soldier alive as a deterrent to nostalgia. In her new book, Svetlana Boym develops a comprehensive approach to this elusive ailment. Combining personal memoir, philosophical essay, and historical analysis, Boym explores the spaces of collective nostalgia that connect national biography and personal self-fashioning in the twenty-first century. She guides us through the ruins and construction sites of post-communist cities -- St. Petersburg, Moscow, Berlin, and Prague-and the imagined homelands of exiles-Benjamin, Nabokov, Mandelstam, and Brodsky. From Jurassic Park to the Totalitarian Sculpture Garden, from love letters on Kafka's grave to conversations with Hitler's impersonator, Boym unravels the threads of this global epidemic of longing and its antidotes.

** A FINANCIAL TIMES, NEW STATESMAN AND GUARDIAN BOOK OF THE YEAR ** 'A must read for anyone wanting to understand where the roots of our sense of a nation originated' - Janina Ramirez, bestselling author of Femina 'A sharp new history of longing for the good old days' - Financial Times 'Our national story is so much stranger than we think- this book brilliantly insists that we look at it afresh' - James Hawes, bestselling author of The Shortest History of England ____________________________________________________ How has nostalgia shaped Britain? Modern politicians implore us to draw on the 'Blitz Spirit' of wartime Britain, post-war Britons mourned the lost innocence of Edwardian life, anxious Edwardians longed to return to a golden era of Victorian optimism, while Victorian artists dreamt of retreating to a medieval, pre-industrial age. Longing to go back to the 'good old days' is nothing new, but it's also not what it used to be. Rule, Nostalgia is an eye-opening history of Britain's perennial fixation with its own past that explores why nostalgia has been such an enduring and seductive emotion across hundreds of years of change. Cultural historian Hannah Rose Woods paints a novel picture of Britain, both strange and familiar, separating the fact from the fantasy, debunking pervasive myths and illuminating the remarkable influence that nostalgia's perpetual backwards glance has had on our history, politics and society over the last five hundred years. This is a timely and enlightening interrogation of national character, emotion, identity and myth making that explores how this nostalgic isle's history was written, re-written and (rightly or wrongly) remembered.

“An entertaining discussion” of the role memory plays in our lives as we age, including an interview with Oliver Sacks (Times Higher Education Supplement). When we can’t call to mind the name of someone we’ve known for years, or walk into a room and forget what we came for, we start worrying. Are these lapses just “senior moments,” or something serious like dementia? In this book, a renowned specialist explores the topic of memory in later life—not only the problems but the surprisingly unexpected pleasures it can offer, such as the “reminiscence effect.” Avoiding jargon, Douwe Draaisma explains neurological phenomena and also includes a long interview with Oliver Sacks, who speaks of his own memory changes as he entered his sixties. Draaisma moves smoothly from anecdote to research and back, weaving stories and science into a compelling description of the terrain of memory and forgetfulness, dismantling myths and helping us to value the abilities of the aging mind. “For readers, the most welcome aspect of this book may be his heartening examples of the wisdom that comes with old age.”—The Washington Post “He engages with topics of considerable social and psychological importance…his use of varied sources is refreshing.”—Times Higher Education Supplement

The Hours Have Lost Their Clock charts the rise of nostalgia in an era knocked out of time. In The Hours Have Lost Their Clock, Grafton Tanner charts the rise of nostalgia in an era knocked out of time. Nostalgia is the defining emotion of our age. Political leaders promise a return to yesteryear. Old movies are remade and cancelled series are rebooted. Veterans reenact past wars, while the displaced across the world long for home. But who is behind this collective ache for a home in the past? Do we need to eliminate nostalgia, or just cultivate it better? And what is at stake if we make the wrong choice? Moving from the fight over Confederate monuments to the birth of homeland security to the mourning of species extinction, Grafton Tanner traces nostalgia’s ascent in the twenty-first century, revealing its power as both a consequence of our unstable time and a defense against it. With little faith in a future of climate change and economic anxiety, many have turned to nostalgia to weather the present, while powerful elites exploit it for their own gain. An exploration into the politics of loss and yearning, The Hours Have Lost Their Clock is an urgent call to take nostalgia seriously. The very future depends on it.