TikTok, YouTube, Facebook, Instagram. These words are enough to strike fear in the heart of any established business owner over thirty-five. But there's good news for entrepreneurs overwhelmed by social trends in digital media: you don't have to be an expert in every platform, change your business model, or hire a marketing intern. But this doesn't mean your work is done. You've already conquered the enormous challenge of building a successful company or small business. Now, it's time to find your niche and own it. In Niche, Please!, Skyler Irvine shows you how to adapt your marketing strategy, meaningfully connect with your customers, and focus on the platform that drives results. Technology may have changed, but your story hasn't. This book will show you how to build a lasting brand that survives downturns, capitalizes on opportunity, and thrives throughout change.

‘The ultimate companion for any small business owner’ - Holly Tucker, Founder of notonthehighstreet and Holly & Co ‘I dare you to read this book and NOT make more sales - you couldn’t have a better guide!’ - Lucy Sheridan, The Comparison Coach ‘Filled with straightforward advice that will help your business grow’ - Emma Jones, Founder of Enterprise Nation Have you ever: Told yourself you’re not a natural salesperson... Procrastinated on promoting your business because it feels awkward, or... Launched something new, only to be met with deafening silence? If you answered yes to any of these, then More Sales Please is for you! Most business owners have never been taught how to promote what they do with ease - until now. Say goodbye to guesswork and discover the step by step process to effortless sales in just 30 minutes a day. Sara Nasser Dalrymple is a business mentor, strategist and educator and the go-to sales expert in the small business community. Her 20 years of sales and marketing experience and simple, actionable advice has helped hundreds of business owners transform the way they feel about selling and achieve long lasting success through confident, sleaze-free self promotion.

Social workers often reminisce about their first time “freezing”—the dreaded stillness from emotions so strong that they take the body hostage. Angela Lovelace is a well-trained social worker: she has been working for Child Protective Services in San Francisco for nearly five years and has never frozen, never had a sleepless night. But after she sees her father’s tattered picture on the apartment wall of a little boy whose addict mother just died, she must learn how to overcome the numbness—and sets out to uncover the truth. While Angela conducts her investigation, she finds her family and personal life spiraling down into brokenness; as she peels away layer after layer of secrets, her brother navigates the ravages of substance abuse, and her sister struggles with infertility. The Lovelace family must look to their faith in God and each other to discover their own resilience and put the pieces of their splintered lives back together again Told from multiple perspectives across generations, Revelation explores how untreated mental illness and family secrets ricochet and can impact each and every family member—and the importance of perseverance, love, and hope.

Blitz Daughters By Dr. Hildegard Edge & Ms. Hildegard Gartman Our connection to the outside world is ensured by a direct line to the Main Airraid Warning Headquarters in Posnan. Like the other watchtowers scattered across the new German Gau on both sides of the Warta Rivera, our mission is to observe the skies, report airplanes and airplane sounds. For half a year we have carried these orders out faithfully. That's over. Alert and fearful, we now stand at our post on the last day of the year nineteen hundred forty-four. Gazing at the heavens has become incidental. A disaster from the air? Absurd. We know very well that the danger is approaching across the wide plain which stretches eastward at our feet, that it threatens to overrun us. Anxiously, we stare at the unite landscape, day after day, night after night, until our eyes are swimming, until we are snowblind.

As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

A showcase of one hundred of the world's most significant books offers the author's introductory essays on such writers as James Boswell, Colette, and Joseph Roth, and includes explorations of a range of genres and specific works.