This is a chronicle of American corporation's changing role, as well as a perceptive look at what these changes mean for business and public policy. It challenges companies and the government to consider practices and policies that will contribute to corporate viability and the health of society.

The classic book on business strategy in the new networked economy— from the author of the New York Times bestseller The Inevitable Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules. In New Rules for the New Economy, Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world. Succinct and memorable, New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of business—both low and high tech— all over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager, New Rules is the survival kit for the new economy.

This thought-provoking compilation delivers a message of awareness and transformation through the daily insights of an inspired non-conformist. As a partner to the 365 Rules website, it asks you to think critically about the world we live in. Rule No. 130: Holding establishments accountable for drinking and driving--just another example of the self indulgent, irresponsible masses trying to deflect blame and suck upon the teat of society's two-headed litigious whore mother ... "greed and avarice!" Rule No. 355: Car alarms--how many times has your car alarm been set off accidentally? And how many times has your car been stolen? Exactly! Rule No. 320: I hate cops--I hate the cops ... translation ... "I hate getting busted every time I break the law." If you hate police, chances are you're breaking the law too often. Prepare yourself, because the gems of wisdom contained within its pages will awaken your desire to challenge the system. In the new world, 365 Rules will be handed down through generations as a continual work in progress to help keep our world on a righteous path. "365 Rules of the New World is a hilarious glimpse into the mind of a man craving serious societal change. Seemingly off-the-wall and curmudgeonly, Bennett manages to perfectly balance humor and poignancy to deliver a powerful punch to the gut of the whacky world we live in." -- Nicole Schill, author of 30yearoldknowitall.wordpress.com

"Making it happen is Obeng’s constant refrain and his books are an antidote to the dryness of much managerial theorizing. Old World they are not." — Financial Times "At last, ground rules from a leading management thinker who puts his own theories into practice before taking them out to the world." "We knew our business practices were not as effective as they had once been. Now we know why. The New World creates a whole new set of rules." "Now I understand why our Old World approaches are not yielding as much as they used to." "To lead the world you must think in a New World way. New Rules for the New World provides the ideas and guidance to make it happen…and happen…and happen again." "You can’t have global leadership without leading thinking and leading behaviour. New Rules for the New World is a short cut to the front." "Eddie Obeng… a man to watch for the millennium" — Human Resources

The rules of business are changing dramatically. The Aspen Institute's Judy Samuelson describes the profound shifts in attitudes and mindsets that are redefining our notions of what constitutes business success. Dynamic forces are conspiring to clarify the new rules of real value creation—and to put the old rules to rest. Internet-powered transparency, more powerful worker voice, the decline in importance of capital, and the complexity of global supply chains in the face of planetary limits all define the new landscape. As executive director of the Aspen Institute Business and Society Program, Judy Samuelson has a unique vantage point from which to engage business decision makers and identify the forces that are moving the needle in both boardrooms and business classrooms. Samuelson lays out how hard-to-measure intangibles like reputation, trust, and loyalty are imposing new ways to assess risk and opportunity in investment and asset management. She argues that “maximizing shareholder value” has never been the sole objective of effective businesses while observing that shareholder theory and the practices that keep it in place continue to lose power in both business and the public square. In our globalized era, she demonstrates how expectations of corporations are set far beyond the company gates—and why employees are both the best allies of the business and the new accountability mechanism, more so than consumers or investors. Samuelson's new rules offer a powerful guide to how businesses are changing today—and what is needed to succeed in tomorrow's economic and social landscape.

In The New Rules of Retail, industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published, many of their predictions have come true. Now, they revisit timeless case studies like Ralph Lauren and Sears, as well as new additions like Trader Joe's, Lululemon, and Warby Parker, to assess how retailers must continue to evolve in the era of e-commerce, data mining, and tiered distribution. They also identify the five current trends that are currently driving consumer demand, including technology integration and channel consolidation, as exemplified by Jeff Bezos at Amazon. This is a fully revised and updated guide from two proven retail prognosticators.