Written in a clear style and including a comprehensive glossary, "The Language of New Labour" should appeal to anyone interested in language or politics.

'Downing Street is said to be 'furious' at this book - and it is easy to understand why. It is the first meticulous chronicle of all that has happened since that bright May Day three years ago which first brought the Blair government to office' Anthony Howard, Sunday Times

All governments, whatever their political colours, fall victim to the satirists and comedians. In a democracy it is only right and proper that they should. Just as Margaret Thatcher and John Major were ridiculed and lampooned before them, now it is the turn of Blair, Prescott, Cook and Brown.

Written at a critical juncture in the history of the Labour Party, Speak for Britain! is a thought-provoking and highly original interpretation of the party's evolution, from its trade union origins to its status as a national governing party. It charts Labour's rise to power by re-examining the impact of the First World War, the general strike of 1926, Labour's breakthrough at the 1945 general election, the influence of post-war affluence and consumerism on the fortunes and character of the party, and its revival after the defeats of the Thatcher era. Controversially, Pugh argues that Labour never entirely succeeded in becoming 'the party of the working class'; many of its influential recruits - from Oswald Mosley to Hugh Gaitskell to Tony Blair - were from middle and upper-class Conservative backgrounds and rather than converting the working class to socialism, Labour adapted itself to local and regional political cultures.

Although there is a growing body of international literature on the feminisation of politics and the policy process and, as New Labour's term of office progresses, a rapidly growing series of texts around New Labour's politics and policies, until now no one text has conducted an analysis of New Labour's politics and policies from a gendered perspective, despite the fact that New Labour have set themselves up to specifically address women's issues and attract women voters. This book fills that gap in an interesting and timely way. Women and New Labour will be a valuable addition to both feminist and mainstream scholarship in the social sciences, particularly in political science, social policy and economics. Instead of focusing on traditionally feminist areas of politics and policy (such as violent crime against women) the authors opt to focus on three case study areas of mainstream policy (economic policy, foreign policy and welfare policy) from a gendered perspective. The analytical framework provided by the editors yields generalisable insights that will outlast New Labour's third term.

Where other books are either highly partisan dismissals or appreciations of the Third Way, or dull sociological accounts, this book gets behind the clichés in order to show just what is left of Labour party ideology and what the future may hold. New Labour has changed the face of Britain. Culture, class, education, health, the arts, leisure, the economy have all seen seismic shifts since the 1997 election that raised Blair to power. The Labour that rules has distanced itself from the failed Labour of the 70s and 80s, but the core remains. Labour remains gripped by its own past - unable and unwilling to shed its ties to the old Labour party, but determined to avoid the mistakes of which lead to four electoral defeats between 1979 and 1992. Cronin covers the full history of the party from its post war triumph through decades of shambolic leadership against ruthless and organised opposition to the resurgent New Labour of the 90s that finally took Britain into the new millennium.

The first and best inside story of the rise of New Labour by one of its principal architects, reissued with new material.