With essays, this book looks at how the world of fashion has been transformed by contemporary Japanese visual culture.--[book cover].

The story of how Japan adopted and ultimately revived traditional American fashion Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look—known as ametora, or "American traditional"—and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land. In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.

Just as a person contrives a style, the purpose of which is integration and the effect of which is presentation, so a nation collectively projects an appearance, a "national" style. Such styles are made of many layers. The deepest layer is composed of the immutable and the traditional. Nearer the surface floats fashion, changeable but sometimes more abiding. And frothing on the surface is fad. By definition a fad is novel and appears from outside. Fads must have instant appeal and do not have a long shelf life. In Japan, an assortment of islands, the outside is often the quality that defines the inside. Japan has a history of chasing fads and fashion. Since the 19th century, foreign products have been welcomed in, from the cult for "squeaky shoes" in the mid-19th century to the current fad for virtual reality girlfriends. Japan s mandate was that, having been opened late, it had to hurry to catch up. Fads provide both a social distraction and a sense of cohesion, indicating not only foreign importation but also native adaptation. The Image Factory is both an investigation into fads, fashions and style such as US Army surplus uniforms, "pachinko," mutating hair colors and an appreciation of their inherent meanings. The Japanese have seized upon fads and fashion as an arm of enterprise to a much greater extent than elsewhere in the world. Ephemerality has been put to work, the transient has become industrialized, and the results are highly conspicuous."

A new guide to Tokyo street style, documenting looks from Japan and beyond, featuring endless inspiration, tips, and tricks to put together that killer look. A veteran of Fruits magazine, Rei Shito is a pioneer of the Harajuku street-style scene. Known for her unique ability to capture the unexpected, Rei's collection of street snaps offers a local girl's look into Tokyo's inimitable style--one that is honest, descriptive, and always super cool. Unlike most street-fashion compendiums, entire chapters are tutorials on achieving your own signature style. Illustrated and with step-by-step instructions, Rei unlocks the secret to pairing bold graphics, patterns, and metallics with everyday staples to create ensembles that are at once fearless and effortless. Interview from fashion insiders including Chitose Abe, Motofumi "Poggy" Kogi, and Scott Schuman highlights the influence that Tokyo street style continues to have on fashion, while dozens of tips and tricks offer readers endless inspiration on how to master pattern, texture, and color to create the perfect outfit the Tokyo way. This collection of diverse, urban style inspirations is a necessity for any fashion lover's bookshelf.

Described by The New York Times as, "a treasure of fashion insiders," Take Ivy was originally published in Japan in 1965, setting off an explosion of American-influenced "Ivy Style" fashion among students in the trendy Ginza shopping district of Tokyo. The product of four sartorial style enthusiasts, Take Ivy is a collection of candid photographs shot on the campuses of America's elite, Ivy League universities. The series focuses on men and their clothes, perfectly encapsulating the unique academic fashion of the era. Whether lounging in the quad, studying in the library, riding bikes, in class, or at the boathouse, the subjects of Take Ivy are impeccably and distinctively dressed in the finest American-made garments of the time. Take Ivy is now considered a definitive document of this particular style, and rare original copies are highly sought after by "trad" devotees worldwide. A small-run reprint came out in Japan in 2006 and sold out almost immediately. Now, for the first time ever, powerHouse is reviving this classic tome with an all-new English translation. Ivy style has never been more popular, in Japan or stateside, proving its timeless and transcendent appeal. Take Ivy has survived the decades and is an essential object for anyone interested in the history or future of fashion.

The fashion illustration book you've always wanted! Check out the newest title in the hit Fashion Illustrations Series!! This is the second title of "Fashion Illustrations Series," which shows the latest trends in fashion illustration! Forty new artists have contributed a selection of their own special style of illustration, this time featuring twin styles. While the previous edition was all about women's fashion, this edition features a more diverse range of fashion illustrations, including men's, unisex, body-positive, and multinational styles. This title also focuses mainly on works by illustrators in their teens and twenties, guaranteeing a showcase of the very latest trends. As in the previous book, we have selected the paper quality for each page individually to maximize the appeal of the illustrations, making each turn of the page an exciting sensory and stylistic experience.