This groundbreaking book explores the implications of postmodernist ideas within the research context. The text relates debates in postmodernism directly to current thinking and practice in both qualitative and quantitative research. The engaging book is split into two parts: Part One offers a critical discussion of recent philosophical debates and emerging trends within the field of postmodernism, while Part Two breaks down the research process into its constituent parts and reflects on the changing aspects of postmodern thought and their implications for the researcher. This timely and thought-provoking textbook will engage directly with the relationship between postmodern theory within a research context. The book's practical approach is strengthened by the inclusion of student friendly features, including a glossary and a number of illustrative examples and case studies. Its interdisciplinary approach means it will be invaluable reading for postgraduate students and researchers across the social sciences.

This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.

Thoroughly revised and updated, this remarkably successful text offers a sophisticated introduction to social research methods in a variety of fields. It provides balanced, comprehensive treatment of four major approaches--experimentation, survey research, field research, and the use of available data--with extensive substantive examples and a clarity of exposition that recommend it to students with no background.

Since its initial publication, this highly respected text has provided students with a critical review of the major research paradigms in the social sciences and the logics or strategies of enquiry associated with them. This second edition has been revised and updated.

`This book offers an excellent description of quantitative and qualitative design and analysis taught in the context of three inquiry pathways: knowledge development, social inquiry, and social research. Furthermore, it provides an excellent overview of both quantitative and qualitative methods with regard to their different epistemologies, methods and techniques. Additionally, Punch provides (a) information guiding students in the use of computers for quantitative and qualitative analysis and (b) a wide range of illustrative examples to give the book a practical flavour.... I would not hesitate to recommend it to my undergraduate students' - Forum: Qualitative Social Research (www.qualitative-research.net) `A carefully crafted introduction to social research methodology. The author guides the reader through the research process in a comprehensive and logical way which is particularly helpful for the new researcher. A great resource for anyone involved in social research - novice or experienced' - Dr Mary Kellett, Open University Building on the success of An Introduction to Social Research, this Second Edition has been fully revised and updated to provide a broader coverage of a range of methodological approaches for third year and postgraduate students across the social sciences. New features include: - Wider coverage of qualitative research methods, including sections on action research and discourse analysis. - More pedagogical features such as student exercises and illustrative examples to ensure this is a practical, student-friendly guide. - More in-depth examination of the ethical issues involved in social research. A comprehensive and accessible introduction to qualitative, quantitative and mixed empirical methods, An Introduction to Social Research is an ideal starting point for all students and researchers in the social sciences.

A revolutionary textbook introducing masters and doctoral students to the major research approaches and methodologies in the social sciences. Written by an outstanding set of scholars, and derived from successful course teaching, this volume will empower students to choose their own approach to research, to justify this approach, and to situate it within the discipline. It addresses questions of ontology, epistemology and philosophy of social science, and proceeds to issues of methodology and research design essential for producing a good research proposal. It also introduces researchers to the main issues of debate and contention in the methodology of social sciences, identifying commonalities, historic continuities and genuine differences.

Used to train generations of social scientists, this thoroughly updated classic text covers the latest research techniques and designs. Applauded for its comprehensive coverage, the breadth and depth of content is unparalleled. Through a multi-methodology approach, the text guides readers toward the design and conduct of social research from the ground up. Explained with applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are intended to be relevant to contemporary researchers. The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory chapters covering topics such as validity and reliability furnish readers with a firm understanding of foundational concepts. Chapters dedicated to sampling, interviewing, questionnaire design, stimulus scaling, observational methods, content analysis, implicit measures, dyadic and group methods, and meta-analysis provide coverage of these essential methodologies. The book is noted for its: -Emphasis on understanding the principles that govern the use of a method to facilitate the researcher’s choice of the best technique for a given situation. - Use of the laboratory experiment as a touchstone to describe and evaluate field experiments, correlational designs, quasi experiments, evaluation studies, and survey designs. -Coverage of the ethics of social research including the power a researcher wields and tips on how to use it responsibly. The new edition features:-A new co-author, Andrew Lac, instrumental in fine tuning the book’s accessible approach and highlighting the most recent developments at the intersection of design and statistics. -More learning tools including more explanation of the basic concepts, more research examples, tables, and figures, and the addition of bold faced terms, chapter conclusions, discussion questions, and a glossary. -Extensive revision of chapter (3) on measurement reliability theory that examines test theory, latent factors, factor analysis, and item response theory. -Expanded coverage of cutting-edge methodologies including mediation and moderation, reliability and validity, missing data, and more physiological approaches such as neuroimaging and fMRIs. -A new web based resource package that features Power Points and discussion and exam questions for each chapter and for students chapter outlines and summaries, key terms, and suggested readings. Intended as a text for graduate or advanced undergraduate courses in research methods (design) in psychology, communication, sociology, education, public health, and marketing, an introductory undergraduate course on research methods is recommended.