- Go behind the scenes of 'Spin College' a top-secret media training centre where the Reporter From Hell teaches an engineer, a customer service executive and a police chief to use the common sense language of professional spokespersons. - Play the Spin Doctor's Game to avoid the traps of negative messages and negative people. - Write a One-Minute Power Message about the most important issues in your life or career, using a simple template.

Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

Opening new doors of possibility can be difficult. Contemporary Business 13e 2010 Update Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful businesspeople. As with every good business, though, the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Boone & Kurtz, Contemporary Business, remain intact and focused on excellence, as always.

A practical how-to guide to developing, implementing, evaluating, and sustaining effective family life education programs. Drawing on the best scholarship and their own years of professional experience, the authors of this thoroughly updated Third Edition begin by discussing the foundations of family life education and encourage readers to develop their own outreach philosophies. The book then helps readers learn principles and methods for reaching out to the public and how to form and use community collaborations and use principles of social marketing to promote programs.

In a radical revision of film theory, Edward S. Small and Timothy W. Johnson argue that experimental moviemaking constitutes a special mode of theory that bypasses written and spoken words. A deft historical interweaving of experimental production and scholarly discourse, this thought-provoking work firmly establishes the importance of experimental motion pictures in the theory, history, and production of film. Book jacket.