Originally published in 1977, this volume attempts to show how the existing state of knowledge and technique in neuroscience can be effectively applied to a variety of practical clinical problems that at the time were dealt with less than adequately. Traditionally, clinical electroencephalography had been one of the major techniques by which our knowledge of neuroscience had been brought to bear upon these problems. The utility of this technique had been sharply limited and constrained by reliance upon qualitative interpretation of electrophysiological observations. In contrast, the approach proposed here is based upon quantitative measurements of salient features extracted from electrophysiological data which reflect various aspects of brain function related to sensory, perceptual and cognitive processes as well as to the structural and functional integrity of different neuroanatomical systems. The Editors call this quantitative approach "neurometrics".

Originally published in 1984, the aim of this book was to interest clinical neuroscientists in the application of neurometrics to the evaluation of brain dysfunction in neurological patients. This methodology was hoped to produce substantial improvement in the neurological medical care of the general population at the time. In the previous 15 years, as a result of the development of minicomputers and their application to the quantitative analysis of electrophysiological phenomena, there had been a great expansion of knowledge about the electrical activity of the brain. This activity yielded a great variety of information about brain functions. Neurometrics is a methodology, based on quantitative measurements of the brain electrical activity, for evaluating anatomical integrity, developmental maturation, and the mediation of sensory, perceptual, and cognitive processes. This book focuses on practical clinical applications and the theoretical and experimental formulations on which these are based.

If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to • Brain-friendly product concepts, design, prototypes, and formulation • Highly effective packaging, pricing, advertising, and in-store marketing • Building stronger brands that attract deeper consumer loyalty A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.

The late E. Roy John is considered the pioneer in the field of neurometrics – the science of measuring the underlying organization of the brain’s electrical activity. Volume 1, co-authored by Robert W. Thatcher, and Volume 2 both originally published in 1977, were among the first books this field. Volume 3, written by colleague Thalía Harmony, followed in 1984. The field expanded significantly in the 1990s and thousands of articles have subsequently been published. Available together for the first time these 3 volumes were important foundational works for the fields of quantitative electrophysiology and neurometrics.

There is no question more fundamental to human existence than that posed by the nature-versus-nurture debate. For much of the past century, it was widely believed that there was no essential human nature and that people could be educated or socialized to thrive in almost any imaginable culture. Today, that orthodoxy is being directly and forcefully challenged by a new science of the mind: evolutionary psychology. Like the theory of evolution itself, the implications of evolutionary psychology are provocative and unsettling. Rather than viewing the human mind as a mysterious black box or a blank slate, evolutionary psychologists see it as a physical organ that has evolved to process certain types of information in certain ways that enables us to thrive only in certain types of cultures. In On Our Minds, Eric M. Gander examines all sides of the public debate between evolutionary psychologists and their critics. Paying particularly close attention to the popular science writings of Steven Pinker, Edward O. Wilson, Richard Dawkins, and Stephen Jay Gould, Gander traces the history of the controversy, succinctly summarizes the claims and theories of the evolutionary psychologists, dissects the various arguments deployed by each side, and considers in detail the far-reaching ramifications—social, cultural, and political—of this debate. Gander's lucid and highly readable account concludes that evolutionary psychology now holds the potential to answer our oldest and most profound moral and philosophical questions, fundamentally changing our self–perception as a species. -- Boguslaw Pawlowski

In the last few years ways of thinking in psychiatry have undergone considerable change thanks to advances in the fields of morphology and plasticity of the CNS, particularly with regard to schizophrenic and mood disorders. In addition, the rapid and considerable development of neuroimaging techniques (CT, MRI, PET and computerized EEG) and of molecular genetics (through DNA recombinant meth odologies) have widened the approach to these disorders in a way unimagined a few years ago. These advances and the new etiopathogenetic hypotheses that have sprung from them were the central theme of the Second International Meeting on Schizophre nia "Morphology and Plasticity of the Central Nervous System - A Challenge for Psychiatry of the Nineties" which was organized by the Association for Research on Schizophrenia (ARS), the Schizophrenia Research Center of the Institute of Psychiatry of the University of Milan and the T. and F. Legrenzi Foundation, held in Milan on October 22-24, 1987. This book contains the contributions from participants of the meeting, which took place in a warm and friendly atmosphere and marked by lively and exhaustive discussions on the various papers. The contributions were recently revised for the present publication. We would like to express our appreciation to the book's contributors for the high quality of their reports.