The early modern European book world was confronted with many crises and controversies. Some conflicts were of such monumental scale that they wrought significant reconfigurations of the trade. Others were more quotidian in nature – evidence of the intensely competitive and at times predatory nature of the industry. How publishing negotiated and responded to the various crises, conflicts and disputes of the age is explored by the rich and varied interdisciplinary contributions in this volume. To succeed in the business of books, printers and publishers needed to seize the advantage in the often complex environments in which they operated. What was required was determination, resilience, and inventiveness, even in the most challenging of times.

This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.

In Episodes, Ian Maclean investigates the ways in which the book trade operated through book fairs, and interacted with academic institutions, journals and intellectual life in various European settings (Germany, Italy, the Netherlands and England) in the long seventeenth century.

This collection of essays, commissioned in honour of Andrew Pettegree, presents original contributions on the Reformation, communication and the book in early modern Europe. Together, the essays reflect on Pettegree’s ground-breaking influence on these fields, and offer a comprehensive survey of the state of current scholarship.

Print, in the early modern period, could make or break power. This volume addresses one of the most urgent and topical questions in early modern history: how did European authorities use a new medium with such tremendous potential? The eighteen contributors develop new perspectives on the relationship between the rise of print and the changing relationships between subjects and rulers by analysing print’s role in early modern bureaucracy, the techniques of printed propaganda, genres, and strategies of state communication. While print is often still thought of as an emancipating and disruptive force of change in early modern societies, the resulting picture shows how instrumental print was in strengthening existing power structures. Contributors: Renaud Adam, Martin Christ, Jamie Cumby, Arthur der Weduwen, Nora Epstein, Andreas Golob, Helmer Helmers, Jan Hillgärtner, Rindert Jagersma, Justyna Kiliańczyk-Zięba, Nina Lamal, Margaret Meserve, Rachel Midura, Gautier Mingous, Ernesto E. Oyarbide Magaña, Caren Reimann, Chelsea Reutchke, Celyn David Richards, Paolo Sachet, Forrest Strickland, and Ramon Voges.

The untold story of how the Dutch conquered the European book market and became the world's greatest bibliophiles--"an instant classic on Dutch book history" (BMGN - Low Countries Historical Review) "[An] excellent contribution to book history."--Robert Darnton, New York Review of Books The Dutch Golden Age has long been seen as the age of Rembrandt and Vermeer, whose paintings captured the public imagination and came to represent the marvel that was the Dutch Republic. Yet there is another, largely overlooked marvel in the Dutch world of the seventeenth century: books. In this fascinating account, Andrew Pettegree and Arthur der Weduwen show how the Dutch produced many more books than pictures and bought and owned more books per capita than any other part of Europe. Key innovations in marketing, book auctions, and newspaper advertising brought stability to a market where elsewhere publishers faced bankruptcy, and created a population uniquely well-informed and politically engaged. This book tells for the first time the remarkable story of the Dutch conquest of the European book world and shows the true extent to which these pious, prosperous, quarrelsome, and generous people were shaped by what they read.

With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper industry towards a sustainable future. Here, as in so much else, the laboratory of invention was the seventeenth-century Dutch Republic. In this study, based on an exhaustive examination of the first six thousand advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society. Businesses and private citizens used the newspapers to offer a wide range of goods and services, publicise new inventions, or appeal for help in recovering lost and stolen goods, pets or children. In these evocative, colourful and sometimes deeply moving notices, we see the beginnings of marketing strategies that would characterise the advertising world over the following centuries, and into the modern era.