NBU Carpe Diem is an online magazine curated and produced by the students, research scholars and faculty members of the Department of Mass Communication, University of North Bengal, India. The magazine was conceptualized by Dr. Barun Roy PhD, Assistant Professor and Head of the Department as a part of a departmental lab journal through which the students could hone their skills learnt during the course of their study as well as get professional experience in working for a professional magazine. The magazine publishes issues concerning communication studies, art, culture, history, architecture and everything else sans politics that fascinates the young minds of its producers. The University of North Bengal or the Department of Mass Communication, University of North Bengal and the faculty members are not responsible for what is published in this magazine. And all the contributors are SINGULARLY responsible for the opinions and contents they share through this magazine. However, having said that Carpe Diem holds the highest standard in terms of Journalistic professionalism and will strive not to err, but if ‘to err is human’, Carpe Diem will learn and always strive for excellence. Above all she will strive to reach out to the world and connect, to share, to learn, to celebrate life and ultimately Seize the Day, Carpe Diem!

NBU Carpe Diem is an online magazine curated and produced by the students, research scholars and faculty members of the Department of Mass Communication, University of North Bengal, India. The magazine was conceptualized by Dr. Barun Roy PhD, Assistant Professor and Head of the Department as a part of a departmental lab journal through which the students could hone their skills learnt during the course of their study as well as get professional experience in working for a professional magazine. The magazine publishes issues concerning communication studies, art, culture, history, architecture and everything else sans politics that fascinates the young minds of its producers. The University of North Bengal or the Department of Mass Communication, University of North Bengal and the faculty members are not responsible for what is published in this magazine. And all the contributors are SINGULARLY responsible for the opinions and contents they share through this magazine. However, having said that Carpe Diem holds the highest standard in terms of Journalistic professionalism and will strive not to err, but if ‘to err is human’, Carpe Diem will learn and always strive for excellence. Above all she will strive to reach out to the world and connect, to share, to learn, to celebrate life and ultimately Seize the Day, Carpe Diem!

A fully-fledged doctrine of signs, with many horizons for the future, was the result of Thomas A. Sebeok's work in the twentieth century. This volume, using the testimonies of key witnesses and participants in the semiotic project, offers a picture of how Sebeok, through his development of knowledge of endosemiotics, phytosemiotics, biosemiotics and sociosemiotics, enabled semiotics in general to redraw the boundaries of science and the humanities as well as nature and culture.