This third annual report presents comparative year-to-year data on the nature of violence on television across programme genres and channel types in the United States. It contains an analysis of how the new television rating system was initially implemented and tracks trends over three years in the use of programme advisories and content codes. It also evaluates public service announcements designed to prevent handgun violence among adolescents. Finally, it provides new analyses of `high risk' presentations of violence most likely to adversely affect younger audiences.

This second annual report presents comparative year-to-year data on the extent and nature of violence on television across programme genres and channel types. It contributes new data on the effectiveness of various kinds of violence ratings and advisories for children and young adolescent audiences. It also presents a fresh analysis of a national survey of adolescents that shed light on the most appropriate audiences for anti-violence public service announcements. Finally, it provides novel analysis of `high risk' presentations of violence most likely to affect younger audiences.

If one culprit is suspected above all others for encouraging society to become more violent and unfeeling, it is television. This medium, which has become so pervasive in the last 50 years, seems to play an enormous role in the lives of the vast majority of people. But who controls the content which exerts such an enormous influence and to an extent controls the people? What are they doing now and what will they be doing tomorrow? Is violence essential to sell toothpaste and hamburgers? What are our children becoming and what will their children be like? Will every child carry a gun or other weapon just waiting for someone to trigger their violent nature and ignite their preprogrammed anger?

Discusses why and how we should rate the content of television programs for violence

This text takes the point that TV violence supports the social order by providing a safe outlet for aggressive impulses. Fowles challenges conventional wisdom by asking readers to think about their own viewing habits and those of their friends.

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

Television is an integral part of the lives of American families. By the time most children begin the first grade, they will have spent the equivalent of 3 school years in front of the TV set. The Fed. Communications Comm. (FCC) received a congressional request to undertake an inquiry on television violence. This report contains the FCC¿s examination of the problem. Contents: Introduction; The Effects of Viewing Violent Television Programming on Children; Law & Policy Addressing the Distribution of Violent Television Programming; Defining Violent or Excessively or Gratuitously Violent Programming; & Conclusions & Recommendations.