Adéntrate en el cautivador campo de la nanotecnología con "Nanotecnología: las posibilidades ilimitadas de la pequeña ciencia". Esta guía detallada brinda una mirada esclarecedora sobre cómo esta tecnología en constante evolución ha impactado disciplinas como la medicina, la energía e incluso nuestro medio ambiente. Obtendrá una comprensión profunda de su historia, principios y aplicaciones al leer este libro completo. A través de este libro, los lectores obtendrán una visión profunda de los aspectos físicos, químicos y biológicos de los materiales a nanoescala, así como de sus procesos de fabricación y caracterización. Además, examina las implicaciones éticas de la nanotecnología para comprender su potencial para resolver problemas globales como la conservación de energía y la sostenibilidad ambiental. Este libro profundiza en el ámbito de la nanotecnología, explorando su potencial de gran alcance en la medicina, la energía y más allá. Desde el grafeno hasta los nanotubos de carbono, los autores exploran tecnologías emergentes de vanguardia que podrían revolucionar nuestra industria electrónica. ¡Descubre cómo esta pequeña tecnología podría dar forma a nuestro futuro! Este libro se sumerge en las profundidades de la nanomedicina, destacando sus posibilidades para diagnosticar y tratar enfermedades. Además, cubre a fondo tanto los obstáculos como las oportunidades que presenta la nanotecnología en el cuidado de la salud mientras examina las implicaciones éticas que acompañan a tales avances. Si está buscando adentrarse en el mundo emocionante y en constante evolución de la nanotecnología, entonces "Nanotecnología: las posibilidades ilimitadas de la ciencia diminuta" es una lectura obligada para usted. Este libro presenta una cobertura completa de temas clave en un lenguaje fácil de entender que lo hace accesible para estudiantes, investigadores o incluso para aquellos que buscan mantenerse informados sobre los avances actuales en este campo.

Recoge : 1.Lo pequeño es bello -- 2.Los nuevos mundos brindan nuevas ocasiones -- 3.Con el mazo dando -- 4.Nuevas capacidades -- 5.Aprender y compartir -- 6.Cooperación internacional -- 7.Definir prioridades.

The expansion of the pulp and paper industry is one of the most important causes of land and water conflicts in the South. This book examines the threat to livelihood, soil and biodiversity generated by large-scale pulpwood plantations in the South.

Unprecedented levels of wealth, technology and institutional capacity can forge a just, peaceful and ecologically resilient future. However, the authors argue, social polarization, geo-political conflict and environmental degradation are threatening the long-term well-being of humanity and the planet. Global Sustainability explores the alternative futures that could emerge from the resolution of these antagonisms. Based on extensive international and interdisciplinary research, the book identifies the perils of market-driven scenarios and considers the possibility of the failure of conventional approaches. It also, however, presents a vision of the possibility of a 'Great Transition' in which revised human values and development goals bring a new stage of civilization. It will be essential reading for all scholars and professionals interested in the future of the environment, international affairs, and sustainable development.

The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore. In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo. But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall. TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

"Service-learning : engineering in your community, second edition, links design methodology and engineering analysis to the socially beneficial application of engineering principles. Authors Marybeth Lima and William C. Oakes emphasize the importance of reflection, teaming skills, project management, communications, and ethics, carefully considering the integral roles that they play in the process of engineering for the common good."--Publisher's website.