New realities are being created every moment. But how really are they taking form? Certainly, an existing reality can't lead to a new one by itself. The genesis of new realities lies in-believe it or not-fiction. It is fictions, myths and legends-our imagination-that has shaped and is shaping our world. This highly evocative and analytical book digs deep into the secrets of consciousness of societies, religions and nations to unravel the myths of reality and reality of myths.

Reveals how key myths of the world present timeless truths that enrich our understanding of the world and the role humans play today.

What are myths? How have they evolved? And why do we still so desperately need them? A history of myth is a history of humanity, Karen Armstrong argues in this insightful and eloquent book: our stories and beliefs, our curiosity and attempts to understand the world, link us to our ancestors and each other. This is a brilliant and thought-provoking introduction to myth in the broadest sense–from Palaeolithic times to the “Great Western Transformation” of the last 500 years–and why we dismiss it only at our peril.

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

'The Myths of Reality' reveals how reality is culturally constructed in an ever-continuing process from mythic fragments transmitted by the mass media and adapted through face-to-face and Internet conversations.