THE STORY: Sport produces great human drama and there is no greater sports icon to bring to theatrical life than Hall of Fame football coach Vince Lombardi, unquestionably one of the most inspirational and quotable personalities of all time. Though

A book unlike any other Aggie-related publication, The Entrepreneurial Spirit of Aggieland details the insightful, fascinating and inspirational stories of twelve Aggies who’ve chased their entrepreneurial dreams, conquered obstacles and succeeded beyond their wildest imaginations. Their stories will serve as a roadmap to success for current and former Texas A&M students with their own entrepreneurial dreams, as each first-person narrative features advice to aspiring entrepreneurs. These innovators have walked the Texas A&M campus and achieved tremendous success, and they each believe you can, too! Every penny of proceeds from book sales will be donated to Startup Aggieland, a multidisciplinary business incubator and accelerator devoted to helping current Aggies pursue their dreams. This is truly a one-of-a-kind book designed to propel current and former students to reach their entrepreneurial goals!

In 1967, when Jerry Kramer was a thirty-one-year-old Green Bay Packers offensive lineman, in his tenth year with the team, he decided to keep a diary of the season. “Perhaps, by setting down my daily thoughts and observations,” he wrote, “I’ll be able to understand precisely what it is that draws me back to professional football.” Working with the renowned journalist Dick Schaap, Kramer recorded his day-to-day experiences as a player with perception, honesty, humor, and startling sensitivity. Little did Kramer know that the 1967 season would be one of the most remarkable in the history of pro football, culminating with the legendary championship game against Dallas now known as the “Ice Bowl,” in which Kramer would play a central role. Nor could he have anticipated that his diary would evolve into a book titled Instant Replay, first published in 1968, that would become a multimillion-copy bestseller and be celebrated by reviewers everywhere, including the Washington Post’s Jonathan Yardley, who calls it “to this day, the best inside account of pro football, indeed the best book ever written about that sport and that league.” This groundbreaking look inside the world of professional football is one of the first books ever to take readers into the locker room and reveal the inner workings of a professional sports franchise. From training camp, through the historic Ice Bowl, then into the locker room of Super Bowl II, Kramer provides a captivating player’s perspective on pro football when the game was all blood, grit, and tears. He also offers a rare and insightful view of the team’s storied leader, Coach Vince Lombardi. Bringing the book back into print for the first time in more than a decade, this new edition of Instant Replay retains the classic look of the original and includes a foreword by Jonathan Yardley and additional rarely seen photos from the celebrated “Lombardi era.” As vivid and engaging as it was when it was first published, Instant Replay is an irreplaceable reminder of the glory days of pro football.

By the time he died of cancer in 1970, after one season in Washington during which he transformed the Redskins into winners, Lombardi had become a mythic character who transcended sport, and his legend has only grown in the decades since. Many now turn to Lombardi in search of characteristics that they fear have been irretrievably lost, the oldfashioned virtues of discipline, obedience, loyalty, character, and teamwork. To others he symbolizes something less romantic: modern society's obsession with winning and superficial success. In When Pride Still Mattered, Maraniss renders Lombardi as flawed and driven yet ultimately misunderstood, a heroic figure who was more complex and authentic than the stereotypical images of him propounded by admirers and critics.

Leadership continues to be one of the most written-about and most trained-for qualities in business today. And no figure so fully embodies the leadership qualities managers hope to cultivate in their professional and personal lives as the late Vince Lombardi, the greatest NFL coach of all time. The exalted place Lombardi holds in American culture has never been clearer than it is today, as evidenced by the enormous success of the 1999 bestseller, When Pride Still Mattered, as well as the vast popularity of the coach's son, Vince Lombardi, Jr., America's most sought-after motivational speaker. In What It Takes to Be #1, Vince Lombardi, Jr. explores his father's leadership philosophy, and extracts powerful lessons about what it takes to be an effective leader. Taking as his jumping-off point his father's legendary 1970 speech on the supreme importance of self-knowledge, character, and integrity, Lombardi, Jr. examines each of those qualities and offers guidelines on cultivating and applying them at work and in your personal life. Throughout, What It Takes to Be #1is enlivened by personal anecdotes and quotes about and by his father, as well as quotes from other great leaders providing further wisdom and inspiration.

Wildcat Wisdom for the Big Blue Nation! For more than a century, the University of Kentucky Wildcats men's basketball team has built a winning tradition that feeds the Big Blue Nation. The history of the winningest program in college basketball is peppered with unforgettable moments and personalities. In Kentucky Passion, Del Duduit and John Huang help fans reexperience some of the most memorable seasons and shots and meet key players and coaches. Readers will learn how they too can rise to challenges and find success through the inspiring stories from Wildcat history. Weekly stories showcasing legendary coaches including Adolph Rupp, Joe B. Hall, Rick Pitino, Tubby Smith, and John Calipari, standout players including John Wall, Kyle Macy, DeAndre Liggins, Goose Givens, and Aaron Harrison, and indelible highs and lows (yes, the BBN still hates Laettner) illustrate the value of persistence, hard work, resiliency, teamwork, and more. Kentucky Passion is for every citizen of the Big Blue Nation and for every sports fan who relishes well-deserved victories, moans at surprise defeats, or wants to learn more about one of the most storied teams in college sports.

In his new book, Still a Kid at Heart, written with longtime New York baseball writer Phil Pepe, Carter writes of his love for the game, the personalities on and off the field who have enriched his life, and the years since his retirement. His experiences serve as a primer for all professional athletes who face the dilemma of what to do after the cheering subsided. Readers gain incisive insights into the game from the unique perspective of a catcher in this revealing and intimate portrayal of his life as a ballplayer and beyond.