This essential and highly acclaimed guide, now updated and revised in its eighth edition, explains the business of the British music industry. Drawing on her extensive experience as a media lawyer, Ann Harrison offers a unique, expert opinion on the deals, the contracts and the business as a whole. She examines in detail the changing face of the music industry and provides absorbing and up-to-date case studies. Whether you're a recording artist, songwriter, music business manager, industry executive, publisher, journalist, media student, accountant or lawyer, this practical and comprehensive guide is indispensable reading. Fully revised and updated. Includes: · The current types of record and publishing deals, and what you can expect to see in the contracts · A guide to making a record, manufacture, distribution, branding, marketing, merchandising, sponsorship, band arrangements and touring · Information on music streaming, digital downloads and piracy · The most up-to-date insights on how the COVID-19 crisis has affected marketing · An in-depth look at copyright law and related rights · Case studies illustrating key developments and legal jargon explained.

This essential and highly acclaimed guide, now updated and revised in its eighth edition, explains the business of the British music industry. Drawing on her extensive experience as a media lawyer, Ann Harrison offers a unique, expert opinion on the deals, the contracts and the business as a whole. She examines in detail the changing face of the music industry and provides absorbing and up-to-date case studies. Whether you're a recording artist, songwriter, music business manager, industry executive, publisher, journalist, media student, accountant or lawyer, this practical and comprehensive guide is indispensable reading. Fully revised and updated. Includes: · The current types of record and publishing deals, and what you can expect to see in the contracts · A guide to making a record, manufacture, distribution, branding, marketing, merchandising, sponsorship, band arrangements and touring · Information on music streaming, digital downloads and piracy · The most up-to-date insights on how the COVID-19 crisis has affected marketing · An in-depth look at copyright law and related rights · Case studies illustrating key developments and legal jargon explained.

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

The new eighth edition of the Music Business Handbook And Career Guide maintains the tradition of this classic text as the most comprehensive, up-to-date guide to the $100 billion music industry. More than 100,000 students and professionals have turned to earlier editions of the Baskerville Handbook to understand the art, profession, and business of music. Thoroughly revised, the eighth edition includes complete coverage of all aspects of the music industry, including songwriting, publishing, copyright, licensing, artist management, promotion, retailing, media, and much more. There is a complete section on careers in music, including specific advice on getting started in the music business. Generously illustrated with tables and photographs, the Guide also contains a complete appendix with sample copyright forms, writing and publishing agreements, directories of professional organizations, and a comprehensive glossary and index. The eighth edition has been completely updated, with particular emphasis on online music and its impact on the rest of the industry.

“Mastering the Game” provides professionals in the videogames industry with practical insights and guidance on legal and business issues related to the use of intellectual property protection in this area. The training material takes the reader through all stages of the game development and distribution process pointing out the role of intellectual property in relation to the various uses of the content.

With the rising popularity of online music, the nature of the music industry is rapidly changing. Rather than buying albums, tapes, or CDs, music shoppers can purchase just one song at a time. It's akin to putting a coin into a diner jukebox--except the jukebox is out in cyberspace. But has increasing copyright protection gone too far in keeping the music from the masses? The authors show how the online music industry will establish the model for digital distribution, cultural access, and consumer privacy. Digital Music Wars explores the far-reaching implications of downloading music in an in-depth and insightful way.