The Definitive Guide to Entertainment Marketing
Title | The Definitive Guide to Entertainment Marketing PDF eBook |
Author | Al Lieberman |
Publisher | Pearson Education |
Pages | 305 |
Release | 2013 |
Genre | Business & Economics |
ISBN | 0133092089 |
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
The Definitive Guide to Entertainment Marketing
Title | The Definitive Guide to Entertainment Marketing PDF eBook |
Author | Al Lieberman |
Publisher | FT Press |
Pages | 305 |
Release | 2013-07-02 |
Genre | Business & Economics |
ISBN | 0133092305 |
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Music and Entertainment Marketing
Title | Music and Entertainment Marketing PDF eBook |
Author | Mark Beard and Ben O'Hara |
Publisher | Woodslane Press |
Pages | 208 |
Release | 2020-09 |
Genre | |
ISBN | 9781925868425 |
Taking a close look at the complexities of bringing an artist's work to their audience, this practical guide will help readers through the maze of marketing possibilities that confronts the music industry. It builds understanding of the fundamental issues and examines the theory and practice of best leveraging both paid and 'free' opportunities.
The Entertainment Marketing Revolution
Title | The Entertainment Marketing Revolution PDF eBook |
Author | Al Lieberman |
Publisher | FT Press |
Pages | 388 |
Release | 2002 |
Genre | Business & Economics |
ISBN | 9780130293503 |
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks--and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.
The Definitive Guide to Entertainment Marketing
Title | The Definitive Guide to Entertainment Marketing PDF eBook |
Author | Al Lieberman |
Publisher | |
Pages | |
Release | 2014 |
Genre | Export marketing |
ISBN | 9780133092288 |
Making a Living in Your Local Music Market
Title | Making a Living in Your Local Music Market PDF eBook |
Author | Dick Weissman |
Publisher | Hal Leonard Corporation |
Pages | 299 |
Release | 2010 |
Genre | Music |
ISBN | 1423484509 |
Making a Living in Your Local Music Market is a Hal Leonard publication.
Music & Entertainment Marketing: A Practical User's Guide
Title | Music & Entertainment Marketing: A Practical User's Guide PDF eBook |
Author | Mark Beard and Ben O'Hara |
Publisher | |
Pages | |
Release | 2020 |
Genre | |
ISBN |