This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic. Culture and business have become increasingly intertwined, and cultural institutions need to be aware of their place in the market. Commercial awareness, which was previously disparaged, is now seen as a legitimate and necessary response to increased competition, enhancing experience, increasing accessibility, broadening inclusivity and sustainable futures with diminishing funding. The contributions to this book highlight that marketing, public relations, sponsorship and fundraising have become integral to the survival of many museums, galleries and events. Of interest to students and scholars across topics such as arts marketing, arts administration, heritage marketing and museum studies, the book is also insightful for reflective practitioners in the creative sector.

Focusing on how museums prioritize and produce content, Hip Heritage demonstrates how economic issues play an ever-larger role in determining how cultural heritage is being framed and presented in contemporary heritage museums. Drawing on ethnographic fieldwork conducted by the authors at seven museums over the course of five years, this book offers an in-depth analysis of heritage museums in Nordic, Scandinavian and North American contexts. It investigates how economic realities, coupled with the cultural contexts in which museums operate, affect how these institutions organize, manage and develop their collections to make themselves relevant in society. Once charged with the primary task of educating citizens about their cultural identity and history, national museums and heritage organizations are also under pressure to rethink their market demands and meet stakeholders’ increasing interest in growing visitor numbers and expanding economic returns. Simultaneously, many museums are part of a cultural sector with diminished public funding and increased competition for the existing financing. Against this background, this book questions: ‘When the budget is tight, whose heritage counts most?’ It considers museums as arenas for heritage politics in action on the local, national and international levels, as well as at the institutional level. Hip Heritage will appeal to scholars and students engaged in the study of ethnology heritage, museum studies, marketing, leisure and tourism, public folklore, and sociology.

The marketing of museums is becoming increasingly sophisticated in an age of declining public funding. This text clarifies museum marketing in this context and offers new strategies for the development of the sector by examining current marketing theory in a museum setting. This book applies museum marketing theory in an experiential service context, namely for art galleries and museums. The marketing of museums needs is becoming increasingly sophisticated in an age of declining public funding to each museum, the competitive nature of the information society and the pressures on people for their time. The museum sector is complex in operation with some organisations operating as volunteer organisations, others as venues and collecting institutions, while still others have no collections at all and are exhibition producers. Survival strategies are many and various. The important ones for the museum sector are the increase in competition. Museum marketing needs to adopt a broader market definition of potential visitors in order to compete for the same entertainment dollar as sport, movies, eating out and other pursuits. Museums are part of an experiential service sector, complicated by intangible elements. It is deeply entrenched by emotion and sensory stimuli and little research has been conducted specifically on this aspect of museum marketing. The focus has been on operational matters in museums, with little attention directed to strategic issues of service quality, satisfaction, repeat visitation, the link between visitors and marketing, the museum experience and perceived value to the visitor. This edited collection of contributions from global experts - both academics and practitioners - aims to clarify museum marketing in this context and to offer new strategies for development of the sector by examining current marketing theory in a museum setting. Illustrated by case studies, the book is organised around the themes of museum marketing in the global marketplace: audience experiences in the leisure context; marketing, revenue and retail; and museum marketing culture. * The most up-to-date treatment of marketing museums with a global approach * Blend of academic and practitioner expertise to appeal to students and professionals seeking a contemporary and relevant approach * Features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.

Looking to gain valuable insights into the relationship between museums and the art market? The unique data set can help answer some of the most pressing questions in this area. At first glance, museums and the art market may seem like two opposing forces, but actually they are two interrelated elements that work together to stimulate creativity, foster cultural exchange, and drive economic growth. The research delves into the complex relationship between these two entities and offers initial insights into the following questions: - How forthcoming are museum staff with sensitive data to support academic research? - What impact do masterpieces and „superstars“ have on visitor numbers? - Can certain exhibition formats reach more visitors? - How has the number of exhibitions over time affected attendance and museum budgets? - Does the museums‘ passion for collecting compete with the marketing demands of the art market, or do they rather benefit from each other? - Are the art market and the museum institution competing or complementary markets? - Compared to auction results, how does the gender gap between female and male artists compare in museum acquisitions? With this research, you‘ll gain access to valuable information that can help you make informed decisions about your creative and cultural industry investments.

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms, and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers play in the process of defining, creating, and preserving fashion, but also in divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars from a variety of disciplines such as anthropology, marketing, psychology and sociology, who challenge traditional ways of thinking about marketing. In a society where problems with overproduction and excessive consumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion are not merely relevant, but necessary. This cutting-edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, and consumer culture research. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing.

The title of this book is intended to be an honest one, far from exaggerated phrases and empty meanings. Three words, a preposition, and a coordinating conjunction: ‘Topics on Art and Money’. A coordinating conjunction, not a subordinating one, since this book does not intend to express a hierarchical order. As all words united by a coordinating conjunction, this book intends to connect them. As simple as that. This book presents, through the chapters written by its authors, some of the ways in which Art and Money are linked. In order to observe this relationship, this book consists of authors whose analysis refers to political propaganda, historical events with artistic repercussions or strictly economic analysis of the art market, for example. “And” connects, “or” divides. This book not only presents a connection between Art and Money, but between academics from different fields and geographical areas. This humble book presents, precisely, how individuals from different specialties think of this relationship. It will appeal to academics dedicated to Arts Economics and Cultural Management, professionals from the art market/world with an interest in works of an academic nature, and general readers with an interest in this topic and a strong knowledge of Arts Economics.

Met lit. opg. - Met samenv. This paper applies principal-agent theory to the case of regulatory reform in the Dutch State museum market. The reform aims at improving the efficiency of museums like the Van Gogh museum and the Rijksmuseum Amsterdam through incentive regulation.