Examines the symbols that defined perceptions of women during the 1970s through the 1990s and how they brought about major changes for women.

This wide-ranging volume explores how gender and language are used and transformed to discuss, enact, and project social differences in light of global economic and political changes in the late nineteenth, twentieth, and early twenty-first centuries. It presents analyses of language and gender from a broad spectrum of national contexts: Catalonia, Canada, China, India, Japan, Nigeria, Vietnam, Philippines, Tonga, and the United States. Cases studies consider language and gender in changing workplaces, schools and immigrant integration workshops, as well as in new and emerging sites for consumption and the production of identity. They also analyze the changing meanings of multilingualism, and the construction of ideologies about gender and language in colonial and postcolonial/national ideologies. The papers engage with and contribute to theoretical conceptualizations of globalization, cosmopolitanism, (post)colonialism, (trans)nationalism, and public spheres by drawing on a variety of sociolinguistic analytic strategies (variation analysis, media analysis, interactional sociolinguistics, ethnography of speaking, sociology of language, colonial discourse analysis).

Madonna, Murphy Brown, Thelma and Louise: These much-discussed media icons are the starting points of Suzanna Walter's brilliant, much-needed introduction to feminist cultural theory. Accessible yet theoretically sophisticated, up-to-date and entertaining, Material Girls acquaints readers with the major theories, debates, and concepts in this new and exciting field. With numerous case studies and illustrations, Walters situates feminist cultural theory against the background of the women's movement and media studies. Using examples from film, television, advertising, and popular discourse, she looks at topics such as the "male gaze," narrative theory, and new work on female "ways of seeing" and spectatorship. Throughout, Walters provides a historically grounded account of representations of women in popular culture while critiquing the dominance of psychoanalytic and postmodern analyses. The first comprehensive guide to the approaches and debates that make up this growing field, Material Girls belongs on the shelf of every cultural critic and savvy student today.

Examines the symbols that defined perceptions of women during the 1950s and 1960s and how they changed women's role in society.

Star Wars defined popular, big-screen science fiction. Still, what many viewers best recall is assertive, hilarious Leia, the diminutive princess with a giant blaster who had to save them all. As the 1977 film arrived, women were marching for equality and demanding equal pay, with few onscreen role models. Leia echoed their struggle and showed them what they could be. Two more films joined in, though by the early eighties, post-feminism was pushing back and shoving the tough heroine into her pornographic gold bikini. After a sixteen-year gap, the prequels catered to a far different audience. Queen Amidala’s decoy power originates in how dominated she is by her massive royal gowns. This obsession with fashion but also costuming as a girly superpower fits well with the heroines of the time. The third wavers filled the screens with glamorous, mighty girls – strong but not too strong, like the idealistic teen Ahsoka of Clone Wars. However, space colonialism, abusive romance, and sacrifice left these characters a work in progress. Finally, the sequel era has introduced many more women to fill the galaxy: Rey, Jyn, Rose, Maz, Qi’ra, Val, L3-37, Captain Phasma, Admiral Holdo, and of course General Leia. Making women the central warriors and leaders while keeping them powerful and nonsexualized emphasizes that they can share in the franchise instead of supporting male Jedi. There’s also more diversity, though it’s still imperfect. Hera and Sabine on the spinoff cartoon Rebels and the many girls in the new franchise Forces of Destiny round out the era, along with toys, picture books, and other hallmarks of a new, more feminist fourth wave for the franchise.

Examines the symbols that defined perceptions of women from the turn of the century through the end of World War I and how they changed women's role in society.

Examines how popular culture during the Great Depression and later during the Second World War influenced the lives of women.