More Mr. Product! Meet the newest, hippest, grooviest characters of the ’60s, ’70s, and beyond. Introducing Cap’n Crunch, Goofy Grape, Chokey the Smog Dog, and hundreds of well-known and not-so-well-known personalities of the pop art era. In More Mr. Product, readers meet advertising characters of the 1960s, ’70s, and beyond, completing the story so artfully introduced in Meet Mr. Product. This vibrant, colorful tribute to pop culture treats readers to icons such as Cap’n Crunch, Goofy Grape, and Chokey the Smog Dog, as well as hundreds of rare and little-known characters that surprise even the most avid collectors of advertising ephemera. Citing more than 30 significant historical events and their influence on design, this clever compendium of commercial art profiles the origins of the characters in popular culture. It also offers fascinating insights on the evolution of commercial design. Far-out faces and a host of expertly curated characters fill More Mr. Product’s pages, making this the ultimate trove for designers, illustrators, and pop culture fanatics alike.

Meet Mr. Product! Meet Chiquita, Tony the Tiger, Elsie the Cow, and hundreds more well-known and not-so-well-known personalities in this colorful celebration of the history and art of advertising characters. We share our dinner table with them and trust them with our cars and children, and whether we realize it or not, we’ve been listening to their counsel for generations. With smiling faces and helpful slogans, the Jolly Green Giant, natty Mr. Peanut, the cute little Morton Salt Umbrella Girl, and countless other advertising characters have long helped us navigate the grocery aisles and choose our products. Here in Meet Mr. Product readers find a vibrantly colorful tribute to these pop culture icons. Offering up fascinating tidbits on hundreds of "spokes-characters," this colorful compendium profiles the organization of the characters, their evolution, and most interesting trivia. (Did you know Elsie the Cow is married to Elmer of household glue fame?) Famous faces and a host of recently discovered characters fill Meet Mr. Product's pages to bursting, taking us on a tour of advertising’s most charismatic creations.

From the Jolly Green Giant to the cute little Morton Salt Girl, this book is a vibrantly colorful tribute to pop-culture icons over the decades. 500 color images.

Several years after Jack London’s death, his wife Charmian released a 2-volume biography of his life. Volume I starts with the origins of his parents, John and Flora, and covers Jack’s childhood and early life growing up in the San Francisco Bay Area. It also covers his oyster pirating, Klondike trips, and time spent riding the railroads. The book is full of his letters to Cloudesley Johns, Anna Strunsky, and others. The first volume ends with his voyage to Asia to cover the Japanese-Russian War. Volume II starts with his return from Korea after war-reporting and his divorce from his first wife. It covers their trip on the Snark and trips to New York and around Cape Horn. The 'bad year' when his house burns is described in detail, as is a return to Hawaii and the start of World War I. The volume ends with Jack's death in 1916.

Hayami is the it-woman at her job—she's cool, confident, and admired by all. But her has-it-all exterior belies a dark secret...her house is a mess, and she's no good at taking care of herself! Enter Yamamoto-kun—her colleague who thinks the world of her, and who refuses to let her slobbish behavior slide. Soon he's over at her house often enough that she asks him to move in with her! Where will this roundabout relationship take them?!

Nature thrives on diversity and flexibility, gaining strength from heterogeneity, whereas the quest for homogeneity seems to motivate much of modern engineering. Nature is non-linear and inherently promotes multiplicity of solutions. This new book presents new and original research on true sustainability and technology development.

This third volume of the best-selling "Data Model Resource Book" series revolutionizes the data modeling discipline by answering the question "How can you save significant time while improving the quality of any type of data modeling effort?" In contrast to the first two volumes, this new volume focuses on the fundamental, underlying patterns that affect over 50 percent of most data modeling efforts. These patterns can be used to considerably reduce modeling time and cost, to jump-start data modeling efforts, as standards and guidelines to increase data model consistency and quality, and as an objective source against which an enterprise can evaluate data models.