No team can win without a playbook. And no CEO should start mobilizing their company to create value without this one. Discover the series of moves that successful Chief Executive Officers make to help their organizations realize and capture value.

It is possible to transform your large, existing organization into a player that adapts fast, moves fast and grows fast. It is possible for your company to play an even bigger role in the world than it does today. Especially during this era of exponential change. A new strategy alone won't be enough to get the job done. You must masterfully coach value into existence with unprecedented speed. This will take some serious design work on your part. The /grow framework guides you through the five key elements that drive value agendas and, ultimately, growth.

When Paul Polman became the CEO of the multinational Unilever in 2009, he set out on a quest to convince his colleagues, his board, and the outside world that companies do not have the right to exist if their only purpose is making money. More importantly, he set out to prove that a company could in fact be both profitable and sustainable. The Great Battle or The Lonely Quest of Unilever's CEO Paul Polman investigates how Polman navigated between making money and doing the right thing. Smit convincingly argues that Polman was too far ahead of his time, but that his ideas about responsible capitalism are the very thing we need to turn the tide.

This essential playbook shows how companies can scale success by coupling digital strategies with an investment in the health of their organizations and the people within. To scale and grow, a company must get the organizational elements right. That begins with having the right strategy, the right leadership to drive it, and the right talent, culture, and organizational design to realize a company's potential. This is especially true in the AI era, where a company's most valuable assets are its people. To begin with, leaders must rethink their value creation strategies. To hone their organizational edge, leaders must prioritize their organization's health in seven vital areas: strategic direction, culture, leadership, talent, organizational design, EID (equity, inclusion, and diversity), and well-being. No matter what type or size of business, those essential conditions must be leveraged for increased value and growth. Put simply: organizational matters matter. To hone their digital edge, leaders must understand AI, as advances in technology allow leaders to build organizations that can compete and win in the future. Finally, an investor mindset will enable leaders to invest wisely in the technology (and leverage that tech) that sets their organizations apart.

Imagine owning a company everyone wants. One that's truly valuable. It's not easy. It takes commitment and sacrifice, but it's within your reach. Creating that company everyone wants is about taking on the role of CVO, or Chief Value Officer, and building an extraordinary company-a sustainable, exciting, innovative, fun, valuable company. A company that provides you with the rewards you have worked for and deserve. A company that provides you with options. A "Gotta Have" company. Strategic Value and its Four Pillars is a powerful tool Joel developed to help his clients create companies everyone wants. It has enabled CEOs to become CVOs and create extraordinary companies with extraordinary company value. You will discover why Strategic Value is so important to building long term company value and what makes it unique. Joel shows you how to assess your company's current Strategic Value, set your Strategic Value vision, and then how to build your Strategic Value acceleration roadmap to achieve that vision. As the CEO or owner of a growing company, you will relate to and learn from the numerous stories of Strategic Value successes shared by Joel. If you want to create a "Gotta Have" business-one that everyone wants-and if you're willing to become the CVO, to change your perspective, to start building value today, and to stop wasting time and money doing what isn't creating long term value, then this book can be your guide as you transform your business from ordinary to extraordinary .

Business success comes neither easily nor quickly. What is needed is a practical guide to achieving peak performance recognising your starting point and telling you what is required to achieve your goals. The Complete CEO does exactly this by providing a comprehensive framework against which any business leader can assess their strengths and weaknesses. The Complete CEO combines invaluable insights from some of the most successful CEOs in North America and Northern Europe along with the authors’ extensive knowledge and experience to create a complete programme for you and your business to achieve peak corporate and individual performance. The Complete CEO distils learning built up over the last ten years from 1000 leaders of the world’s largest quoted companies. By comparing the ways these leaders ran their businesses with their long-term performance, you will be able to see what works in practice and how to make it work for you. The Complete CEO is not a conventional business book and recognises there are no shortcuts to greatness. Even great CEOs have important areas of relative weakness. The tailored model of high performance presented in this book will be of enormous value to anyone who aspires to be a high-performing CEO. “The Complete CEO is an excellent handbook for any manager or leader. I keep it within reach.” —Mervyn Davies. CEO Standard Chartered Bank Plc “This book is helpful to any CEO, or indeed any business manager, who wants to deliver sustained high performance.” —Jim Nicol, CEO Tomkins Plc “As CEO of a newly floated business, I have found The Complete CEO to give extremely helpful focus, as well as practical tools.” —Heikki Sirviö, CEO Kemira Growhow “The Complete CEO is a fascinating book. While it won’t turn the average CEO into Warren Buffett, it does contain a wealth of uncommon, common sense wisdom, which will take him or her a number of steps in his direction.” —James O’Loughlin, Author, The Real Warren Buffett “The ultimate test of a CEO is value creation. Yet few are prepared for the task. This book will be of practical help to anyone who seriously takes up this challenge.” —Sir Brian Pitman, Former CEO And Chairman Of Lloyds TSB “I believe that the High Performance Model described in this book will be of value to any business leader – but especially to one new in post, or one who has good reason to introduce change.” —Sten Scheibye, CEO Coloplast “The High Performance Model at the core of the book, moves from a clear and insightful discussion of what drives the creation and maintenance of a winning business model into a decomposition of the role of the CEO. The authors have worked with a number of highly successful CEOs and former CEOs to understand the essence of their success, and the actions they have taken day-to-day to drive it; and the result is a practical, easy-to-understand guide.” —From The Foreword By Ben Verwaayen, CEO BT Plc