The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines

Chosen according to their uniqueness, practicality and feasibility, all of the featured patterns in this volume are presented to the reader as both realised prototypes complete with graphics and as blank design templates to give a full understanding of the design concept. From these pages, the reader is encouraged to give their own flourish to the designs and put them into service: The design templates are collected on the included CD-Rom and ready for use and experimentation, making this book an ideal addition to the library of anyone looking for either inspiration or a practical starting point in the creation of a packaging structure.

Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design. It teaches a simple ‘net’ construction system – a one-piece 2-D configuration of card seen when a 3-D package is opened out and flattened – which enables the designer to create a huge number of very strong 3-D packaging forms that are both practical and imaginative. Each chapter concludes with photographs and net drawings of 6–10 creative examples of packaging designs made using the principles outlined in the preceding chapter. Structural Packaging gives the reader an understanding of the underlying principles of packaging construction and the technical knowledge and confidence to develop a greater number of their own unusual and innovative designs than any comparable book. Download the crease diagrams from the book for free at www.laurenceking.com

A follow-up to the successful Packaging Prototypes, More Packaging Prototypes acts a visual catalyst in the creation and production of exciting and innovative design. It is an invaluable tool for anyone working in packaging design. The diverse range of carton templates demonstrates the huge variety of packaging possibilities, and the beautifully photographed examples of the finished models inspire the imagination. Each design is accompanied by detailed notes that list its product suitability and distinguishing features. A system of icons provides quickly accessed information on a multiplicity of areas, from the design's ecological implications to its material suitability. Introductory text reviews the principles behind packaging, explores the concerns of packaging designers, and examines what makes a classic package. The various types of carton closure are detailed, and common materials listed.

Packaging today needs to do so much more than preserving, protecting, and promoting the products it contains. Therise of environmental issues and globalization mean that today's packaging designers must create innovative solutions that are also sustainable. This book shows how packaging design has changed to meet the demands of this new context. It takes the reader behind some of the worlds best-known brands to meet the designers, clients, marketers, technologists, environmentalists, and retailers, to tell their stories about the development of some of the most remarkable packs of our time. Showcasing the best packaging design from around the world, and presented through new color photography, the book also features in-depth case studies of some of the most innovative design processes with interviews and illustrated details.

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.

Packaging today is more than a conventional product cover. It sends additional messages, and even becomes a part of the product. In this section, the most creative package for electronic product, housewares, luxury products, and other daily commodities will show you how packaging helps you live your life. Colour illustrations