"Designed for career and technical high school students who require competency in all phases and types of livestock production, the Ninth Edition of MODERN LIVESTOCK AND POULTRY PRODUCTION has been revised to include the most up-to-date, comprehensive information in the field. With coverage of basic animal science and livestock industry information as well as current issues in animal agriculture, this engaging text covers everything students need to know about livestock and poultry animals for classroom study and beyond. Through updated visual aids, real-world applications, and comprehensive study tools, the Ninth Edition provides students with a solid understand of the anatomy, physiology, nutrition, feeding, and reproduction of multiple livestock and poultry breeds." --Google Books.

​​​​​Introducing: Modern poultry farming is a blend of traditional practices and advanced technologies designed to meet the growing global demand for poultry products. It involves: 1.Advanced Breeding: Utilizing genetic research to enhance growth, feed efficiency, and disease resistance. 2.Innovative Housing: Climates controlled environments with automated feeding and watering systems. 3.Precision Nutrition: Tailored diets for optimal health and productivity. 4.Health Management: Rigorous biosecurity measures, vaccinations, and early disease detection. 5.Sustainability: Efficient resource management, waste reduction, and renewable energy use. 6.Technology Integration: Real-time monitoring, automation, and data analytics for improved efficiency. 7.Market Responsiveness: Adapting to consumer preferences for organic and free-range products. Dive into Modern poultry farming with confidence. Embrace advancements, adopt sustainable practices, and stay informed about market trends to ensure your farm thrives. Equip yourself with the knowledge and tools to succeed and become a leader in the industry. Start your journey today and be part of the future of sustainable and innovative poultry farming

Introduction -- From cotton to chicken, 1914-1939 -- World War II and the command economy, 1939-1945 -- Taking over: integrators and the birth of the modern broiler industry -- Broiler sharecroppers and hired hands -- From public nuisance to toxic waste, 1940-1990 -- Epilogue

`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

Commercial Chicken Meat and Egg Production is the 5th edition of a highly successful book first authored by Dr. Mack O. North in 1972, updated in 1978 and 1984. The 4th edition was co-authored with Donald D. Bell in 1990. The book has achieved international success as a reference for students and commercial poultry and egg producers in every major poultry producing country in the world. The 5th edition is essential reading for students preparing to enter the poultry industry, for owners and managers of existing poultry companies and for scientists who need a major source of scientifically based material on poultry management. In earlier editions, the authors emphasized the chicken and its management. The 5th edition, with the emphasis shifted to the commercial business of managing poultry, contains over 75% new material. The contributions of 14 new authors make this new edition the most comprehensive such book available. Since extensive references are made to the international aspects of poultry management, all data are presented in both the Imperial and Metric form. Over 300 tables and 250 photos and figures support 62 chapters of text. New areas include processing of poultry and eggs with thorough discussions of food safety and further processing. The business of maintaining poultry is discussed in chapters on economics, model production firms, the use of computers, and record keeping. Updated topics include: breeders and hatchery operations; broiler and layer flock management; replacement programs and management of replacements; nutrition; and flock health. New chapters address flock behavior, ventilation, waste management, egg quality and egg breakage. Other new features include a list of more than 400 references and a Master List of the tables, figures, manufacturers of equipment and supplies, research institutions, books and periodicals, breeders, and trade associations. Commercial growers will find the tables of data of particular interest; scientists will be able to utilize the extensive references and to relate their areas of interest to the commercial industry's applications; and students will find that the division of the book into 11 distinct sections, with multiple chapters in each, will make the text especially useful.