Beecher, Penna, and Bittinger's College Algebra is known for enabling students to "see the math" through its focus on visualization and early introduction to functions. With the Fourth Edition, the authors continue to innovate by incorporating more ongoing review to help students develop their understanding and study effectively. Mid-chapter Review exercise sets have been added to give students practice in synthesizing the concepts, and new Study Summaries provide built-in tools to help them prepare for tests. The MyMathLab course (access kit required) has been expanded so that the online content is even more integrated with the text's approach, with the addition of Vocabulary, Synthesis, and Mid-chapter Review exercises from the text as well as example-based videos created by the authors.

Steadfast Support for Your Evolving Course. Essentials of College Algebra, Eleventh Edition, by Lial, Hornsby, Schneider, and Daniels, develops both the conceptual understanding and the analytical skills necessary for success in mathematics. With the Eleventh Edition, the authors have adapted and updated the program for the evolving student, New co-author Callie Daniels brings her experience with traditional, hybrid, and online courses, to create a suite of resources to support today’s learners. This program provides a better teaching and learning experience–for you and your students. Here’s how: Support for learning concepts: a systematic approach is used to present each topic, and is designed to actively engage students in the learning process. The variety of exercise types promotes understanding of the concepts and reduces the opportunity for rote memorization. Support for review and test preparation: ample opportunities for review are interspersed throughout and at the end of chapters. MyMathLab® is not included. Students, if MyMathLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyMathLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMathLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.

In this valuable resource, well-known scholars present a detailed understanding of contemporary theories and practices in the fields of measurement, assessment, and evaluation, with guidance on how to apply these ideas for the benefit of students and institutions. Bringing together terminology, analytical perspectives, and methodological advances, this second edition facilitates informed decision-making while connecting the latest thinking in these methodological areas with actual practice in higher education. This research handbook provides higher education administrators, student affairs personnel, institutional researchers, and faculty with an integrated volume of theory, method, and application.

Addison-Wesley is proud to celebrate the Tenth Edition of Elementary Statistics.& This text is highly regarded because of its engaging and understandable introduction to statistics. The&author's commitment to providing student-friendly guidance through the material and giving students opportunities to apply their newly learned skills in a real-world context has made Elementary Statistics the #1 best-seller in the market.